TV Everywhere
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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Apple highlights TV content on iOS in App Store section

Apple highlights TV content on iOS in App Store section | TV Everywhere | Scoop.it

...Promoting TV apps is a winning strategy for Apple. Satellite and cable providers are embracing iOS as another content delivery vector, and many major U.S. companies like Comcast, AT&T and Cablevision began offering iPad access to their library of content for paying subscribers during the past year. The inclusion of apps that provide supplementary info and experiences to go along with TV content also encourages the use of Apple devices as second-screen interfaces for traditional TV viewing.

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TV Ads Get Interaction with IntoNow iOS App

TV Ads Get Interaction with IntoNow iOS App | TV Everywhere | Scoop.it
This isn't online video but it's an interesting evolution for standard TV advertising and a way for them to incorporate some interactivity...
Have you ever used an app like Shazam? It’s some amazing stuff right? Well IntoNow does the same thing. It listens to TV programming and determines what it is. In this case, when it tags the Pepsi MAX commercial, the user is able to get the coupon code. The first 50,000 tags get the coupon which is instantly available on the iOS device and redeemable at Target and CVS. Basically it’s just a bar code to scan as a coupon...
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