Apps That Interact With Your Favorite TV Shows | TV Everywhere |
...USA Network launched a second screen app for its reality show Tough Enough, which gives viewers exclusive content and a whole new way to tune into the show.
What makes the Tough Enough app different from other TV show apps that just show supplemental content is that it provides viewers with real-time interaction while they're watching the TV show. For example, the Tough Enough app lets fans connect via a chat client on the app while the show is airing.

Exclusive Tough Enough content unlocked.Another cool feature is the ability to unlock exclusive content, like videos or interviews with the stars of the show, by plugging in certain keywords into the app. You have to be tuned in to the show, however, to get these keywords as they are promoted in-show, online or via various Tough Enough social networking accounts, like Twitter. You can also connect with Facebook or Twitter and brag to your friends about what you unlocked.