“Music  Everywhere”: Spotify’s “New Direction” | TV Everywhere | Scoop.it

... both Spotify and the labels envision the expanded APIs as the music industry’s version of “authentication,” or “TV Everywhere” — the TV industry plan that gives cable TV subscribers the ability to watch (some) programming on the Web or on iPad apps. Call it “Music Everywhere.” At least some of the big labels are “philosophically aligned with the idea of using Spotify as an ‘authentication layer,’” says an industry executive. “They see this as a value-add and they’re not worried about cannibalization.”