TV Everywhere
Follow
Find tag "Olympics"
14.0K views | +2 today
TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
Your new post is loading...
Your new post is loading...
Scooped by Peter Rosenberg
Scoop.it!

NBC Olympics Unveils Streaming Plans for Sochi

NBC Olympics Unveils Streaming Plans for Sochi | TV Everywhere | Scoop.it
Peter Rosenberg's insight:

"...NBC Olympics has continued its efforts to streamline the authentication process with new abilities like In-home auto-verification for some cable/telco customers, cross-domain verification with Adobe Pass, and a longer verification window for users."

more...
No comment yet.
Scooped by Peter Rosenberg
Scoop.it!

NBC, Adobe App to Live-Stream Olympic Games

NBC, Adobe App to Live-Stream Olympic Games | TV Everywhere | Scoop.it

The Olympic Games are weeks away, and NBC is teaming up with Adobe for two apps that will provide easy access to game details as well as live streaming from London.  The free Adobe AIR-powered apps - NBC Olympics Live Extra and NBC Olympics - are now available for iOS and Android. The first will allow for live streaming of more than 3,500 hours of Olympic content, while the second provides more indepth details about the athlethes, the games, and more.  In a nod to the TV Everywhere model, access to the "vast majority" of streaming content will be limited to U.S. users with a pay TV subscription. In order to watch, users will be asked to sign in with their cable login, whether that is Time Warner Cable, Comcast, Cablevision, or a smaller regional provider.  Ashley Still, director of product management for Video Solutions at Adobe, said that 97 percent of all households that pay for TV can access the live streaming content. If you're at home and also get Internet access via your TV provider, the app will automatically recognize that you are allowed to watch the live streaming content.  Those who don't currently have a login for their cable provider can contact the company; NBC has a list of contact numbers on its website. The same authentication can be used across multiple devices...

more...
No comment yet.
Scooped by Peter Rosenberg
Scoop.it!

London 2012 — NBC Signup Needed to Stream Olympics

London 2012 — NBC Signup Needed to Stream Olympics | TV Everywhere | Scoop.it

This edition of the Summer Games promises to be different from past Olympics, and it might be a real boon for viewers. Every stream from every sport from London will be live. There will be no dilly-dallying as there was two years ago at the Vancouver Winter Games when NBC streamed only hockey and curling live on its site. But as usual, the opening and closing ceremonies will be tape-delayed until prime time. In all, there will be 3,500 hours of live streaming video. Few will watch them all (is it possible, I wonder?), but they will be there. Still, whatever you watch, at whatever time, you will want to be able to dip into it without encountering any access problems. “Sure, we have fears that people who are asked to take an action, to click for access, are going to be deterred,” said Gary Zenkel, the president of NBC Olympics. “We learned two years ago that the consumer needs more education.” He said customers have, over that time, learned to verify their accounts for other content.

“A portion of the population is getting comfortable,” he added.

Verification (or authorization) should be easy and quick. It looks simple in the short demonstration video starring Carson Daly that NBC has sent to cable, satellite and telephone company providers: Go to nbcolympics.com /LiveExtra. From a drop-down menu, choose the cable, satellite or telephone company you have an account with. The next step depends on where you subscribe (and if you’re on a digital tier that includes MSNBC and CNBC, which is nearly everyone’s). Generally, you will have to enter the user name and password that corresponds to your account to verify your computer, mobile device or tablet. If all works well, you will never have to verify again. But Comcast and Cablevision have developed ways to speed the process. When Comcast Xfinity and Cablevision Optimum broadband customers identify themselves on the NBC Olympic site from their home computers, their accounts will be recognized and automatically verified without the entering of user names and passwords. “We wanted to create a frictionless environment and remove obstacles to let them get to the Olympic content,” said Amalia O’Sullivan, Cablevision’s vice president for broadband product operations. “We know that for a very condensed period time, and for a broad base of customers, there would be great interest in this product.”...

more...
No comment yet.
Scooped by Peter Rosenberg
Scoop.it!

At London Olympics, NBC Says, 'If Cameras Are on It, We'll Stream It'

At London Olympics, NBC Says, 'If Cameras Are on It, We'll Stream It' | TV Everywhere | Scoop.it

All 32 sports at the 2012 Summer Olympics in London will be streamed live at nbcolympics.com.  “The hot topic is always, ‘Why don’t you show all your sports live?’” said Rick Cordella, vice president and general manager of NBC Sports Digital Media. “We wanted to take care of that.”  But in reversing a previous policy that did not fully embrace live streaming — the formal announcement will be made Wednesday — there will be a wrinkle to provide a measure of protection for the segment of NBC’s Olympic coverage that is still its most critical: the prime-time broadcast.  An important event like a gold-medal race involving Michael Phelps will be streamed live on nbcolympics.com, but will not be archived on the Web site until sometime after the prime-time show. Other staples of NBC’s prime-time coverage — including swimming, diving, gymnastics, track and field, and beach volleyball — will be treated the same way.  Even so, Mr. Cordella said, “The vast majority of events will be archived immediately.”

The live streaming of every event is a major shift at the NBC Sports Group, which was formed after Comcast acquired control of NBC Universal. Under General Electric, its former owner, NBC Sports did not stream live events that would be featured in prime time, lest they diminish ratings.  Two years ago, at the Winter Olympics in Vancouver, only hockey and curling were streamed live in order to protect prime time. At the 2008 Beijing Summer Games, 25 sports were streamed live but none of them were important to the evening broadcast, which is usually at least four hours long.

“The way consumers consume video has changed over the years,” Mr. Cordella said. “We can’t go back with hindsight and say we were wrong.”

He said that NBC had data to show that live streaming could increase viewership of a event shown hours later on delay. “We’re not scared of cannibalization,” Mr. Cordella said, adding, “Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.”
more...
No comment yet.