There has been a lot of speculation over what company will eventually buy premium video service Hulu. With the tenuous relationship between the corporate owners, it is not a matter of if Hulu will sell, but when and to what company. Consumers may not see any significant change to the service when it does eventually sell, but Hulu may hold the keys for the future of a wide range of technology companies and net neutrality. When we looked at the possibilities of who could buy Hulu, the focus was on Web and Internet giants such as Yahoo, Google, Apple, Microsoft, Amazon or AOL. What about the network carriers? On an increasing scale, the cable and cellular networks are getting shut out of value on the content carried through their pipes. This could be a problem for the carriers, content providers and, most importantly, consumers in the not-so-distant future. What does a world of "dumb pipe carriers" look like? What is the optimal balance between "over-the-top" content providers like Netflix and the operators that carry the data?