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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Interactive TV Moves to Second Screen

Call it over-the-top TV advertising. Companies including Shazam Entertainment, Invidi Technologies, IntoNow and Spot411 Technologies are pitching TV networks and advertisers on a new way to deliver interactive content to viewers — via smartphones and tablet devices, not through a cable or satellite set-top box. Shazam, whose apps identify songs based on their audio fi ngerprint, is making a big bet on TV. The Shazam app takes five to 10 seconds to identify the audio in a TV show or ad (which has been ingested and processed ahead of time), then offers various options to the user, such as calling the advertiser, watching a video clip or entering an e-commerce site. Since launching in February, Shazam for TV has reached more than 100 million people and served 5.5 billion impressions, according to executive vice president of advertising sales Evan Krauss. Advertisers that have aired “Shazamable” ad campaigns include Honda, Starbucks, Paramount Pictures’ Transformers 3, Procter & Gamble and Progressive Insurance. “Using remote-based interactive TV is more intrusive,” Krauss said. “We’re all sitting there on our couches with our iPads, iPhones and Android devices anyway.
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Why Yahoo Bought IntoNow

Why Yahoo Bought IntoNow | TV Everywhere | Scoop.it
So why did Yahoo buy IntoNow? The PR statement quoted Yahoo Product SVP Bill Shaughnessy saying that there are opportunities across Yahoo’s network, “especially in regards to our video content, search, mobile and Connected TV experiences.” It continued to point out an app like IntoNow will help Yahoo “on all screens.” Notice how they snuck Yahoo Connected TV in there? Yahoo’s widget platform has been losing steam lately, with companies like Vizio, Sony and Samsung looking to Google TV to future-proof their TV sets. However, Yahoo introduced an interesting new feature for its TV widgets back in January. Dubbed “broadcast interactivity,” the feature allows Yahoo to deliver complementary information based on the content you’re currently watching. For example, viewers of a car commercial can learn additional facts about the car or find a local dealer. Yahoo does this by utilizing audio fingerprinting, much in the same way that IntoNow listens to the audio of a show to identify it.
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Yahoo! Acquires IntoNow

Yahoo! Acquires IntoNow | TV Everywhere | Scoop.it
Considering IntoNow’s relative newness into the market, Yahoo! certainly are not chasing their customer base or sales revenue. It’s all about the technology this time around. IntoNow uses a system called SoundPrint to retrieve data from 266 years’ worth of television stored in their files, including episode, season, airing times, and other metadata. The ability to search and retrieve information from this immense amount of data in a quick and simple manner makes IntoNow look quite attractive. Of course, there’s no way that Yahoo! would have overlooked the social aspect, either. In fact, in a media release, they stated that the IntoNow acquisition would bolster [Yahoo!'s] social engagement across the Yahoo! network and on all screens. IntoNow are not the first to do the social TV thing, though. Apps that allow you to check in to your favourite TV show, in much the same way as Foursquare allows you to check in to your favourite restaurant, already exist for both Apple and Android platforms. It’s SoundPrint that makes IntoNow different. Other applications are notoriously imprecise, allowing you to check in to a television show, but not a particular episode. SoundPrint allows users to check in not only to exact episodes of their favourite programmes, but even live broadcasts and advertisements. Previously, users had to type in the name of the show they were watching, but SoundPrint allows you to simply catch a snippet of the program with your phone, and the technology does the rest. Yahoo! have already begun changing the TV game with their previous offerings. By adding IntoNow and SoundPrint into their arsenal, it will very interesting to watch (pun definitely intended!) what they can come up with now. Stay tuned…
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TV Ads Get Interaction with IntoNow iOS App

TV Ads Get Interaction with IntoNow iOS App | TV Everywhere | Scoop.it
This isn't online video but it's an interesting evolution for standard TV advertising and a way for them to incorporate some interactivity...
Have you ever used an app like Shazam? It’s some amazing stuff right? Well IntoNow does the same thing. It listens to TV programming and determines what it is. In this case, when it tags the Pepsi MAX commercial, the user is able to get the coupon code. The first 50,000 tags get the coupon which is instantly available on the iOS device and redeemable at Target and CVS. Basically it’s just a bar code to scan as a coupon...
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