ESPN Seeks To Expand Distribution on New Platforms, While Being "Respectful" of Its Current Distributors | TV Everywhere |
...ESPN3 is an example of a "diginet" - a TV-like video service that isn't shown "on TV." In a world where launching a new linear cable channel is almost impossible (even Oprah had to partner with Discovery to launch OWN by repurposing Discovery Health), diginets allow major network families to expand their offerings either within their current categories or in new ones
...Diginets, from media majors and new entrant independents, are an example of how OTT platforms can drive usage and revenue models by offering something new, just as cable TV did when it first entered the market.