The path TV is now on looks like this: lack of viewing options from traditional providers, rise in piracy, desperate deals by networks to get on OTT platforms, lots of legal options for cheap à la carte programming. While this might sound like paradise for consumers, less money in the TV industry means that quality and choice will suffer. Only if the industry can get out of its own way. The entire TV content and delivery business can band together to keep their high subscription rates and their happy consumers glued to their precious 150+ hours of TV each month (Nielsen). And all they have to do is agree on what a TV is.