TV Everywhere
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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Hulu Plans to Hook Subscription Service Into Google Chromecast

Hulu Plans to Hook Subscription Service Into Google Chromecast | TV Everywhere | Scoop.it

"...Hulu won’t be able to easily stop users of Google’s new Chromecast from using the “cast” feature to stream Hulu.com video from a Chrome browser tab to a TV. But that’s not a big deal —  it’s effectively equivalent to connecting your computer to the TV via HDMI, which the website has never been able to prevent. Rather, expect Hulu to emphasize that it is enhancing its iOS and Android apps to take advantage of the native capabilities of the Chromecast device, for smoother playback and better remote-control capabilities and browsing."

Peter Rosenberg's insight:

File under: "If you can't beat 'em, join them."

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Google’s Chromecast Lets You Watch TV on the Web on Your TV. Guess Who Doesn’t Like That?

Google’s Chromecast Lets You Watch TV on the Web on Your TV. Guess Who Doesn’t Like That? | TV Everywhere | Scoop.it

"...Of course, anyone with any common sense, who doesn’t work in legal or biz dev at a large entertainment company, knows that it’s silly to argue that something that’s on one screen shouldn’t be on another. And anyone who wants to buy a cable and connect their laptop to their TV could already do this.

Which is exactly what Ossama Alami, a manager in Google’s developer relations group, told my colleague Liz Gannes when she asked him about the issue today.

There is one solution for content owners who don’t want people using Chromecast to fling stuff to their sets, Alami noted: Stop distributing their stuff on the Chrome browser. Not that he’s suggesting they should do that.

It’s worth noting that this move comes as Google is floating the notion of an “over the top” pay-TV solution, and talking to content owners and networks about licensing their stuff. And it comes after Google has already irked some content owners with earlier versions of Google TV, supposedly because Google didn’t work hard enough to keep pirated content off of those devices.

You’d think that if Google were serious about its latest TV push, it would take extra care not to ruffle the TV guys’ feathers. So maybe it doesn’t think this is a ruffle-worthy issue. Or maybe it just doesn’t care."

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