TV Everywhere
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TV Everywhere
Television meets internet, social networks, computing & assorted devices. Hijinx ensue.
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Digital Services Seek a Captive Consumer

Digital Services Seek a Captive Consumer | TV Everywhere | Scoop.it

... The biggest tech companies are no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing and own every waking moment. The new strategy is to build a device, sell it to consumers and then sell them the content to play on it. And maybe some ads too.  Last week’s news that Google is preparing its first Google-branded home entertainment device — a system for streaming music in the house — might seem far afield for an Internet search and advertising company, but fits solidly into a industrywide goal in which each tech company would like to be all things to all people all day long.  “It’s not about brands or devices or platforms anymore,” said Michael Gartenberg, an analyst at Gartner. “It’s about the ecosystem. The idea is to get consumers tied into that ecosystem as tightly as possible so they and their content are locked into one system.”

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Tom George's comment, February 12, 2012 10:37 PM
Nice find Peter and so true. Thanks for this today.
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Forget Hulu and Amazon: What Netflix is worried about is TV Everywhere

Forget Hulu and Amazon: What Netflix is worried about is TV Everywhere | TV Everywhere | Scoop.it

“As we’ve often said, we see the biggest long term threat as TV Everywhere, and in particular, HBO GO, the leading implementation of TV Everywhere to date. HBO has some great content, particularly their original series, but today for most people it is locked behind a linear interface, or at best, behind a DVR interface and in all cases tethered to a linear subscription plan. As HBO GO grows and becomes the primary way that consumers experience HBO, it will become a much more effective competitor for viewing time.  Similarly, Showtime’s TV Everywhere application is very impressive and just starting to gain traction. Every major network is investing in their Internet application, on tablets, smart TVs, phones, game consoles, and laptops. Pricing is simple: the consumer just authenticates with their MVPD provider.  Over the next few years, UIs will evolve in astounding ways, such as allowing viewers to watch eight simultaneous games on ESPN, color coding where the best action is in a given moment or allowing Olympics fans the ability to control their own slow-motion replays. A decade from now, choosing a linear feed from a broadcast grid of 200 channels will seem like using a rotary dial telephone,” Netflix’s managers wrote....

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Amazon hiring creative execs for original programming

Amazon hiring creative execs for original programming | TV Everywhere | Scoop.it

...While Netflix, Hulu and YouTube have already introduced their own original programming, the Amazon Studios project preceded all of those other initiatives. However, while Netflix, YouTube and others are sourcing their programming from professional production companies, Amazon took a different approach with its studio plans — it’s crowd-sourcing scripts and projects from a community of artists and optioning them for free.

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