Facebook authentication for pay TV is poised to take off and if you’re a
network or a viewer you should actually be very happy about that. If you’re
an MVPD, a lot less so.
What is Facebook authentication? It’s the answer to the long-standing
question “what information would you be willing to trade for access to
Not trade-trade, as in “give us your email address and a list of the last
10 things you’ve bought online and we’ll give you 3 episodes of Scandal in
return.” But when you opt to use your Facebook ID as a way of
authenticating that you actually are a pay TV subscriber, you’re likely
giving Facebook access to your email, your friend list and all the Likes
you’ve handed out over the years.