A Nielsen report being released today shows Twitter’s TV watching audience does not watch the same programs as the TV watching public as a whole: Twitter users mainly skew younger and more urban, and they talk about different shows.
Judging from some of the headlines of the last couple of days, it looks like the future of television is just around the corner.
First, news broke that Sony struck a preliminary agreement with Viacom to carry the company’s cable channels as part of an online pay TV offering. Then, Google CEO Larry Page reportedly met with folks from the NFL to discuss bringing the league’s Sunday Ticket to YouTube or an upcoming Google TV service.
Just a few days later, ESPN acknowledged that it has had preliminary talks with companies looking to start online TV subscription services. And for a good measure, new rumors about Apple building a TV set, complete with access to content from HBO, ESPN and others, started bubbling up as well.
Judging by the pace of these revelations, one would have to assume that a bunch of new services set to disrupt the traditional TV distributors are ready to go to market tomorrow. But the reality looks a little different. I’ve been told by people in the know that many of these conversations are very general in nature, and that many of the companies reportedly working on their own online pay TV services aren’t even close to getting the content deals needed to get these kinds of ventures off the ground.
Some of the reports this week acknowledged as much, with ESPN President John Skipper telling Bloomberg that talks were merely “exploratory,” and AllThingsD’s Peter Kafka writing that the NFL Google meeting was just an “informal chat.” Of course, these informal chats have been happening before, as everyone is having meetings with everyone all the time to explore possibilities.
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