TV and Social Media Interaction
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TV and Social Media Interaction
How television and social media interact
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How to Stimulate Sharing and Find the Dollars in Social TV - Streaming Media Magazine

How to Stimulate Sharing and Find the Dollars in Social TV - Streaming Media Magazine | TV and Social Media Interaction | Scoop.it
Driving conversations is crucial in social TV. That means knowing the difference between what people watch and what they share.
Timothy B. Jones's insight:
Great insight - goes back to a really old quote: "do as I say not as I do". Seems human behavior hasn't really changed much - the conversation just takes place in a different forum.
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The NPD Group: Divided Viewing, Second Screens Vying for TV Viewers’ Attention

The NPD Group: Divided Viewing, Second Screens Vying for TV Viewers’ Attention | TV and Social Media Interaction | Scoop.it
According to new survey data from The NPD Group, consumers are not widely using applications designed by broadcasters on their laptops, smartphones, and other second-screen devices.
Timothy B. Jones's insight:

So what are you doing on your second screen while watching TV?  And what is your second screen device of choice:  smartphone, tablet, laptop? What are your favorite "apps" - seems like most are NOT using zeebox, etc.  I'm a big IMDB junkie when watching with my wife....

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Twitter drives TV ratings, and brands with social media content can benefit

Twitter drives TV ratings, and brands with social media content can benefit | TV and Social Media Interaction | Scoop.it
​Social media marketing must take advantage of second-screen viewing. ...​Social TV​ – the act of social networking while watching television – ​has become standard practice for today’s active Twitter users. It’s no longer a trend – more than 80 percent of American television viewers now access second-screen content during a program. In fact, a new study from SocialGuide and Nielsen found that social media are not only engaged in conversation about what they’re watching, but also shopping, writing emails and reading news content. Twitter influences positive TV ratings Brands can capitalize on the persuasive and promotional nature of witty and insightful social media posts among tuned-in TV viewers . Twitter was one of three “statistically significant variables” associated with positive TV ratings. SocialGuide noted that the other two influences were past ratings and TV advertising on behalf of the show itself....
Timothy B. Jones's insight:
Even Paul Allen's wired world is changing rapidly. As stated in another post, apps such as zeebox facilitate this behavior.
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7 Reasons Why Local Businesses Should Still Buy PPC Ads

7 Reasons Why Local Businesses Should Still Buy PPC Ads | TV and Social Media Interaction | Scoop.it
Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free,” and if you enjoy a high ranking, you can derive excellent business from it.
Timothy B. Jones's insight:
Every good marketing strategy leverages the appropriate FREE and low cost avenues with the proper balance of key paid components. Here's why Pay-per-click can be such a valuable addition to free organic SEO.
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YouTube Survey - AYTM

YouTube Survey - AYTM | TV and Social Media Interaction | Scoop.it
Ask Your Target Market blog
Timothy B. Jones's insight:

A scant few claim to have "never" visited the mammoth video sharing site. How often do you go to YouTube?  What type of videos are of most interest?  I have playlists and love the "watch later" feature.

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TVTechnology: NAB Show Focuses On Social Media

TVTechnology: NAB Show Focuses On Social Media | TV and Social Media Interaction | Scoop.it
TVTechnology How to corral medium’s benefits? (NAB Show Focuses On Social Media - TV Technology http://t.co/XCY3H8p5Fg #social)
Timothy B. Jones's insight:
“Water, water, everywhere
And all the boards did shrink
Water, water everywhere
Nor any drop to drink.”


― Samuel Taylor Coleridge, The Rime of the Ancient Mariner

 

This quote makes me imagine a mash up between the TV Everywhere pundits an Bruce Springsteen"s "57 Channels and nothing's on".  

 

Where's your favorite place to watch TV and on what screen?

 

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Devices Will Drive Social TV - MediaPost Communications

Devices Will Drive Social TV MediaPost Communications "TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn," said Michael Gartenberg, research...
Timothy B. Jones's insight:
Not only devices but apps that facilitate the consumption AND interaction between the consumed content and social media outlets. Examples include zeebox.
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Digitalsmiths Finds Tablets a Threat to Pay TV - Streaming Media Magazine

Digitalsmiths Finds Tablets a Threat to Pay TV - Streaming Media Magazine | TV and Social Media Interaction | Scoop.it
In a quarterly research report, Digitalsmiths charts increasing tablet use, and notes that network apps are used more than pay TV operator apps.
Timothy B. Jones's insight:
So how, where, when and on what device are you watching TV? I have DirecTV and do use to app on my iPad
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