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The Complete Guide To Visual Content For The Fortune 500

The Complete Guide To Visual Content For The Fortune 500 | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
The Web might not have been around for too long but it already has a clear direction: away from text and towards images. The first blog platforms invited users to write posts of 1,000 words or longer. Facebook’s smaller text field told people to talk less and update more. Twitter cut things down to 140 characters and the rise of Instagram and Pinterest have made clear that people want to stop typing altogether. They want to show not tell, look not read.

Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

The power of imagery on the Internet. 

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Denver CO Small Business and Entrepreneur Information Center
Starting a business is not for the faint-of-heart. At eL3, LLC we know that because we did it-twice. Our first business is Apis Business Solutions, LLC, managerial accounting for small business but our focus is small business education. Our 2nd is eL3, LLC -Advancing Entrepreneurial Education. We are have introduced our blended learning "Plan Forward" curriculum for business planning. As instructors and business consultants at SBDC (Small Business Development Centers) for several years, we developed a new business planning curriculum that combines the power of three entities 1) Small Business Experts 2) Community Resources and Educators to develop an on-line and blended program for start-ups and small business owners who want to develop a business strategy or write a formal business plan. For most of us, starting and running a business is uncharted territory, because we were taught to be employees, not entrepreneurs. The first investment You should make is in YOUR EDUCATION. Learn what you need to know about starting and running a business, your community and available resources to make your business dream a reality..
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

Via Guillaume Decugis
Nancy Barnett's insight:

Some good information. 

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Brian Yanish - MarketingHits.com's curator insight, June 30, 10:47 AM

Have a win/win strategy by combining both content creation and curation. Why?


Content creation = The you & your business
Your ideas, products, business and services


Content curation = The world around you and your business
By curating and sharing other peoples content (OPC) and including your comments/insights you now have opened up a whole new avenue to reach and influence others, including potential customers or clients.

Emmanuel 'Manny' Gigante's curator insight, June 30, 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.

Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.


What those actions and tasks are differs depending on the specific business.


Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.



Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Finding ways to manage your social media is always a challenge.  Here are some options. 

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Hashtag Strategies for Dummies

Hashtag Strategies for Dummies | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.


Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

The punctuation rules of Twitter

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30 Really Creative and Clever Business Cards

30 Really Creative and Clever Business Cards | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Making a business card, but making a creative, clever and memorable business card is whole new ball game. It’s easy to go for the standard rectangle with lines of important information but these business cards are on another level.

Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

New ideas for an old stand by.

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Potato Salad Kickstarter Raises $30,000

Potato Salad Kickstarter Raises $30,000 | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Kickstarter has been used to raise money for films, new gadgets, alternative energy projects, to bring back Reading Rainbow, and now, thanks to Zack Danger Brown, to make potato salad.

Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

A kick starter campaign for potato salad.  Who knew!

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Brian Yanish - MarketingHits.com's curator insight, July 7, 10:02 PM

LOL, really, the internet is nuts.

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Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics? | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.


While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.


What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”


Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.


Here’s a list of 21 B2B online marketing tactics that you can review to see if you’re up to date on the data that informs your approach and the way you execute. When is the last time you revisited, analyzed and optimized the performance of these essential marketing tactics?



Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Some interesting possibilities

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6 Simple Tips to Grow a Large Email List

6 Simple Tips to Grow a Large Email List | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
When I was 18, I sold one of my blogs – and it paid for two years of college.
Want to know what I’ve learned from writing three “successful” blogs and dozens of smaller efforts?
Nancy Barnett's insight:

Some good advice for building your email list.

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Are you scared of location-based marketing? Don't be. Here's almost everything you need to know. http://stwb.co/ealrhe

Are you scared of location-based marketing? Don't be. Here's almost everything you need to know. http://stwb.co/ealrhe (Are you scared of location-based marketing? Don't be. Here's almost everything you need to know.
Nancy Barnett's insight:

Mobile advertising is growing by leaps and bounds. 

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101 Secrets to Running a Successful Home-Based Business - Fox Business

101 Secrets to Running a Successful Home-Based Business - Fox Business | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
101 Secrets to Running a Successful Home-Based Business
Fox Business
It's a well-known fact that America's small business owners are movers and shakers.
Nancy Barnett's insight:

Some good things to think about. Often a home based business is a great idea but you  can get isolated if you don't pay attention. 

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SEO for Dummies: Learn SEO in 10 Simple Steps

SEO for Dummies: Learn SEO in 10 Simple Steps | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
If you are anything like most people, SEO can seem like the unwanted elephant in the room. You know your business needs to deal with it, but you don’t want to be the one responsible for this task.
Nancy Barnett's insight:

Very good,  easy-to-follow information about SEO that mystified some of us.

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21 Things to Stop Doing on Your Blog

21 Things to Stop Doing on Your Blog | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Build your audience. Access Shareaholic’s smart tools for bloggers.
As a blogger, I’ve done (and still do) silly things and have learned hard lessons from those embarrassing experiences.
Nancy Barnett's insight:

Some good, quick advice.

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Inbound Marketing’s Capacity for Coalition-Building

Inbound Marketing’s Capacity for Coalition-Building | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Inbound marketing has huge value for business coalition building.
Nancy Barnett's insight:

Getting buy-in through coalition building. Interesting concept. 

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Need a small business idea? Find a niche, fill it - USA TODAY

Need a small business idea? Find a niche, fill it - USA TODAY | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Need a small business idea? Find a niche, fill it
USA TODAY
NEW YORK (AP) — Jumping on the latest hot trend seems like a sure-fire way to strike entrepreneurial gold.
Nancy Barnett's insight:

It is all about finding the niche -the one that matches your passion. 

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Cyber Insurance: The Next Big Thing for Businesses

Cyber Insurance: The Next Big Thing for Businesses | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

Earlier this year, New York City-based staffing agency Clarity bought cyber insurance for the first time. This spring it added more coverage.


"We were actually hearing about it from our clients," said Elizabeth Wade, Clarity's operations manager. "They were asking us about it and in order to prevent being behind the eight ball we felt like we really wanted to be proactive and get the insurance 'cause we knew it was something that was important to our clients, and then it was important to us as well."


Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Just heard about this one. 

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How Much Are Your Customers Worth? #Infographic

How Much Are Your Customers Worth? #Infographic | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It's the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you.


By understanding how much revenue each new customer will generate, you gain valuable insight into how to properly set your marketing budget and how much you should be spending on customer acquisition and customer retention -- all things your CEO will love to see you focus on.


Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Lifetime Value

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Perfect Landing Page Ingredients #infographic

Perfect Landing Page Ingredients #infographic | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Good basic information

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Digital Marketing - WSI France's curator insight, July 7, 4:47 AM

7 conseils pour une Landing Page optimale ! 

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Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing | Denver CO Small Business and Entrepreneur Information Center | Scoop.it

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products.


I hate to break it to you . . . but that’s just nuts. Your customers don’t need printers or tablets or coffee or yogurt – or pepperoni pizza when they’re sleeping.


If you don’t believe me, maybe you’ll believe some consumers. Marketers miss the mark when it comes to sending relevant, personalized messages, which frustrates consumers, according to 1,202 adults in the US surveyed by Hipcricket in April.


According to the survey:

  • 52% of the respondents say the messages are “intrusive or spammy”
  • 46% say they’re not relevant to their interests
  • 33% say that they don’t offer any value


Now the good news....



Via Brian Yanish - MarketingHits.com
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30 Tips To Build Your Personal Brand From 37 Experts #infographic

30 Tips To Build Your Personal Brand From 37 Experts #infographic | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
When it comes to building your brand online, the most important thing to do from the beginning is to define your identity and be original. Many businesses make the mistake of trying to be everyone’s best friend.

Via Brian Yanish - MarketingHits.com
Nancy Barnett's insight:

Some good information. 

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New entrepreneurs over 50 on the rise - Wilkes Barre Times-Leader

New entrepreneurs over 50 on the rise - Wilkes Barre Times-Leader | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
New entrepreneurs over 50 on the rise
Wilkes Barre Times-Leader
Small Business Adminstration - http://www.sba.gov/encore ...
Nancy Barnett's insight:

Not surprising. 

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Money Is Not What Makes Successful Entrepreneurs Tick - Entrepreneur

Money Is Not What Makes Successful Entrepreneurs Tick - Entrepreneur | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Entrepreneur
Money Is Not What Makes Successful Entrepreneurs Tick
Entrepreneur
Fact: a very high percentage of startups fail. They might run out of money, and they might very well bankrupt their founders in the process.
Nancy Barnett's insight:

It is about continuous learning. 

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The Secret to Winning Small-Business Contracts - DailyFinance

The Secret to Winning Small-Business Contracts - DailyFinance | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
DailyFinance The Secret to Winning Small-Business Contracts DailyFinance Getty Images If we are to believe the standard depiction in popular culture, the relationship between a small business and its customers is a healthy, symbiotic one, where...
Nancy Barnett's insight:

Some simple solutions to close the deal.

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Wall Street Finds New Subprime With 125% Business Loans - Bloomberg

Wall Street Finds New Subprime With 125% Business Loans - Bloomberg | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Wall Street Finds New Subprime With 125% Business Loans Bloomberg Subprime business lending -- the industry prefers to be called “alternative” -- has swelled to more than $3 billion a year, estimates Marc Glazer, who has researched his competitors...
Nancy Barnett's insight:

Scary stuff. Beware predatory lending looking for small business owners in trouble. 

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9 Social Media Marketing Tips from Top Enterprise Experts [INFOGRAPHIC]

9 Social Media Marketing Tips from Top Enterprise Experts [INFOGRAPHIC] | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Are you wondering, what do top social media marketing experts know that the rest of us might not be so clear about?
Nancy Barnett's insight:

Well-laid out Infographic hitting on the key points.

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How to Use Photos to Boost Social Chatter | Social Media Examiner

How to Use Photos to Boost Social Chatter | Social Media Examiner | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
Use these examples of brands using visual content to create a social media campaign that drives shares, visibility and social chatter for your own business.
Nancy Barnett's insight:

Some great ideas  to use everyone's ability to share photos to share their experience with your business. 

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Ten Social Media Job Trends for 2014

Ten Social Media Job Trends for 2014 | Denver CO Small Business and Entrepreneur Information Center | Scoop.it
RT @TopTenSM: Extended budgets will create new #SocialMedia job trends for 2014. http://t.co/BNQmiM3NB2
Nancy Barnett's insight:

Some great opportunities to turn your skill sets into your own business. 

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