Starting a business is not for the faint-of-heart. At eL3, LLC we know that because we did it-twice. Our first business is Apis Business Solutions, LLC, managerial accounting for small business but our focus is small business education. Our 2nd is eL3, LLC -Advancing Entrepreneurial Education. We are have introduced our blended learning "Plan Forward" curriculum for business planning. As instructors and business consultants at SBDC (Small Business Development Centers) for several years, we developed a new business planning curriculum that combines the power of three entities 1) Small Business Experts 2) Community Resources and Educators to develop an on-line and blended program for start-ups and small business owners who want to develop a business strategy or write a formal business plan. For most of us, starting and running a business is uncharted territory, because we were taught to be employees, not entrepreneurs. The first investment You should make is in YOUR EDUCATION. Learn what you need to know about starting and running a business, your community and available resources to make your business dream a reality..
New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.
Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.
What those actions and tasks are differs depending on the specific business.
Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.
Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.
Making a business card, but making a creative, clever and memorable business card is whole new ball game. It’s easy to go for the standard rectangle with lines of important information but these business cards are on another level.
Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.
While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.
What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”
Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.
Here’s a list of 21 B2B online marketing tactics that you can review to see if you’re up to date on the data that informs your approach and the way you execute. When is the last time you revisited, analyzed and optimized the performance of these essential marketing tactics?
Are you scared of location-based marketing? Don't be. Here's almost everything you need to know. http://stwb.co/ealrhe (Are you scared of location-based marketing? Don't be. Here's almost everything you need to know.
Nancy Barnett's insight:
Mobile advertising is growing by leaps and bounds.
Earlier this year, New York City-based staffing agency Clarity bought cyber insurance for the first time. This spring it added more coverage.
"We were actually hearing about it from our clients," said Elizabeth Wade, Clarity's operations manager. "They were asking us about it and in order to prevent being behind the eight ball we felt like we really wanted to be proactive and get the insurance 'cause we knew it was something that was important to our clients, and then it was important to us as well."
Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It's the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you.
By understanding how much revenue each new customer will generate, you gain valuable insight into how to properly set your marketing budget and how much you should be spending on customer acquisition and customer retention -- all things your CEO will love to see you focus on.
It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products.
I hate to break it to you . . . but that’s just nuts. Your customers don’t need printers or tablets or coffee or yogurt – or pepperoni pizza when they’re sleeping.
If you don’t believe me, maybe you’ll believe some consumers. Marketers miss the mark when it comes to sending relevant, personalized messages, which frustrates consumers, according to 1,202 adults in the US surveyed by Hipcricket in April.
According to the survey:
52% of the respondents say the messages are “intrusive or spammy”
When it comes to building your brand online, the most important thing to do from the beginning is to define your identity and be original. Many businesses make the mistake of trying to be everyone’s best friend.
Entrepreneur Money Is Not What Makes Successful Entrepreneurs Tick Entrepreneur Fact: a very high percentage of startups fail. They might run out of money, and they might very well bankrupt their founders in the process.
DailyFinance The Secret to Winning Small-Business Contracts DailyFinance Getty Images If we are to believe the standard depiction in popular culture, the relationship between a small business and its customers is a healthy, symbiotic one, where...
Wall Street Finds New Subprime With 125% Business Loans Bloomberg Subprime business lending -- the industry prefers to be called “alternative” -- has swelled to more than $3 billion a year, estimates Marc Glazer, who has researched his competitors...
Nancy Barnett's insight:
Scary stuff. Beware predatory lending looking for small business owners in trouble.
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Creating engaging newsletters with your curated content is really easy.