Turning Viral
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Turning Viral
How do digital media turn Viral?
Curated by Leo Smit
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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | Turning Viral | Scoop.it
There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos a...
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Turning Viral | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

 

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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12 Essential Steps of a Phenomenal Story

www.blog-growth.com Photo credits: 1 - http://www.flickr.com/photos/99472898@N00/3497587443/ 2 - http://www.flickr.com/photos/11590131@N04/4317336310/ 3 - http:...

Via José Carlos
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3 Reasons Why YouTube Videos go Viral | Jeffbullas's Blog

3 Reasons Why YouTube Videos go Viral | Jeffbullas's Blog | Turning Viral | Scoop.it
YouTube is seen by many aspiring musicians, potential movie stars and wannabes as the online portal to fame and riches. This is not without precedent, as the biggest music brand in the world, Justin Bieber was discovered on YouTube.
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6 Ways to Shake Up Your Storytelling Style

6 Ways to Shake Up Your Storytelling Style | Turning Viral | Scoop.it
Stories teach us, inspire us, and allow us to experience worlds we would not otherwise know. We learn about each other through sharing stories.
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6 Emotions You Need To Create To Go Viral On Social Media | Jeffbullas's Blog

6 Emotions You Need To Create To Go Viral On Social Media | Jeffbullas's Blog | Turning Viral | Scoop.it
Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread.
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You Choose: The Funniest Viral Ad Campaign of the Year | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age

You Choose: The Funniest Viral Ad Campaign of the Year | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age | Turning Viral | Scoop.it
ad age readers vote for funniest branded video of the year.
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4 Things Gotye Can Teach You About Savvy Content Marketing

4 Things Gotye Can Teach You About Savvy Content Marketing | Turning Viral | Scoop.it
* Gotye, better known to his parents as Wally De Backer, is the musician that released the ubiquitous song “Somebody That I Used to Know” in 2011. A search on YouTube for “Somebod...
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20 Most Popular Curated Articles in 2012

20 Most Popular Curated Articles in 2012 | Turning Viral | Scoop.it

Here are the 20 most popular articles I curated this past year, just in case you missed them.


Via Karen Dietz
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Karen Dietz's curator insight, January 3, 2013 6:11 PM

Well 2012 was a fabulous year for curating articles on business storytelling!


Since I began the Just Story It Scoops in June 2011, I’ve curated 1012 articles (wow!), have 4908 followers, and 33,453 people have visited the site.


That’s amazing. And thank you thank you thank you all so much for your loyalty, comments, suggestions, and participation.


I anticipate 2013 will bring just as many helpful and interesting articles for you. So get ready!


So which articles were the most popular in 2012? Check these out if you missed them. They are listed with the most popular being #1:


1. How To Create Great Advertising With Storytelling -- March 9

http://www.scoop.it/t/just-story-it/p/1381801351/how-to-create-great-advertising-with-storytelling-smart-marketing-strategy


2. 813 Free PowerPoint Templates and Backgrounds -- April 28

http://www.scoop.it/t/just-story-it?q=813+free+powerpoint+templates 


3. StoryBranding Part II -- Your ‘Why’ -- May 19

http://www.scoop.it/t/just-story-it?q=storybranding+part+II 


4. What Does Your Brand Stand For? Infographic - October 2

http://www.scoop.it/t/just-story-it?q=what+does+your+brand+stand+for 


5. Easel.ly Create and Share Infographics -- November 9

http://www.scoop.it/t/just-story-it?q=easel.ly 


6. 7 Ways to Develop Employees Into Digital Storytellers -- May 20

http://www.scoop.it/t/just-story-it?q=7+ways+to+develop+employees 


7. Crafting Outstanding Presentations -- January 29

http://www.scoop.it/t/just-story-it?q=crafting+outstanding+presentations 


8. The Art of Storytelling Infographic -- February 13

http://www.scoop.it/t/just-story-it?q=the+art+of+storytelling+infographic 


9. Free: Hundreds of PowerPoint Backgrounds, Templates and Presentation Slides -- April 8

http://www.scoop.it/t/just-story-it?q=Free%3A+Hundreds+of+PowerPoint+Backgrounds 


10. Five Things Marketers Can Learn From the Meaning of Stories -- May 19

http://www.scoop.it/t/just-story-it?q=five+things 


11. 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain -- September 20

http://www.scoop.it/t/just-story-it?q=50+Best+Social+Psychology+Books+


12. Snowmen Stories from Calvin and Hobbes -- May 11 

LOL!! Just goes to show how popular the Calvin and Hobbes comic still is, and how we can all use a grin at the end of the week :)

http://www.scoop.it/t/just-story-it?q=calvin 


13. Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches -- June 5

http://www.scoop.it/t/just-story-it?q=read+small+message 


14. We Need Social Producers: Catalysts, Info & ROI -- October 21

http://www.scoop.it/t/just-story-it?q=we+need+social+producers 


15. Make It Count - Nike Story & Engagement -- April 27

http://www.scoop.it/t/just-story-it?q=Make+it+count 


16. New Biz Storytelling Tool: Sparkol -- April 13

http://www.scoop.it/t/just-story-it?q=new+biz+storytelling+tool 


17. Digital Storytelling: How To Tell A Story That Stands Out in the Digital Age -- October 11

http://www.scoop.it/t/just-story-it?q=Digital+storytelling+how+to 


18.What are Story Maps? -- July 12

http://www.scoop.it/t/just-story-it?q=what+are+story+maps


19. How To Create More Powerful Content Marketing Stories -- October 8

http://www.scoop.it/t/just-story-it?q=how+to+create+more+powerful


20. Story Structure Diagrams -- October 8

http://www.scoop.it/t/just-story-it?q=story+structure+diagrams 


Big months for the most popular articles are October, April, and then May. People were particularly inspired those months. Something in the air? Solar flares? Who knows -- the articles were great.


I'm looking forward to finding new great material for you in 2013, along with your comments, suggestions, and chats. Here's to a fabulous year!

Mariapia Alloggio - consulente - www.analisibancarie.com's comment, January 6, 2013 1:16 PM
very usefull! Thanks a lot
Karen Dietz's comment, January 6, 2013 3:39 PM
My pleasure! Glad you found it useful :) Have a great week.
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5 Elements of Powerful Stories

5 Elements of Powerful Stories | Turning Viral | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.
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The 20 Most-Viral Ads of 2012 (So Far)

The 20 Most-Viral Ads of 2012 (So Far) | Turning Viral | Scoop.it
It's only the middle of May, but already we've had some runaway viral hits in advertising this year. Unruly Media, which runs the global Viral Video Chart, has just released a list of the most-shared ads of 2012 (so far).
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Storytelling: secrets from the big screen

Storytelling: secrets from the big screen | Turning Viral | Scoop.it
Het is een publiek geheim dat de entertainmentindustrie brenger is van een aantal van 's werelds grootste verhalen. Maar de formule voor het vertellen van mooie verhalen beperkt zich niet enkel tot...
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Viral Video Site Wants To 'Make The World A Better Place'

Viral Video Site Wants To 'Make The World A Better Place' | Turning Viral | Scoop.it
Of the 396 videos uploaded to YouTube by political magazine The Nation, the vast majority have between a few hundred and a few thousand views.
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The Three Reasons Why Videos Go Viral

In this TED talk, YouTube's Trend Manager Kevin Allocca gives his take on the common thread between all viral videos.

Via Juice Brenner
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