It was Ralph Waldo Emerson who famously said, "Life is a journey, not a destination." Though Emerson's humanity and today's technology may not always seem like friends, they are fundamentally intertwined. The technology exists not simply to help us get from point A to point B faster or to make us smarter, but instead to make our lives better, to make the journey richer. Emerson's belief in the journey is essential to how we should view mobile technology and mobile hospitality. We must see the technology as a way to offer guests a better experience across their entire journey (not just on arrival). We must also look at the technology itself and the way it is executed as something that doesn't simply get purchased or implemented, but instead as something that evolves and grows and integrates, contributing to core operations.
The European payment landscape stands at a crossroads. While traditional forms of payment still dominate in most markets, travel suppliers and intermediaries across the region must embrace both traditional forms and emerging, often country or regional specific payment methods in order to be the engine for growth.
U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel and mobile, OTA online bookings are now growing faster than suppliers', which are on a downward trend.
By Matt AsayBehind many of the travel apps' problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.
Mobile apps are pervasive and, in many cases, mobile is becoming the preferred interface to access software applications, especially in the travel sector where the fit is natural between provider and the traveler on-the-go.
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