Inspired by unique creative experiences that enrich people when they travel, creative tourism has existed as a form of cultural tourism since the early beginnings of tourism itself.
Its European roots date back to the time of the Grand Tour, which saw aristocratic families traveling in the XVII and XVIII century as a form of educational experience. Most recently, creative tourism has been given its own name by Crispin Raymond and Greg Richards, who as members of the Association for Tourism and Leisure education (ATLAS), have directed a number of projects for the European Commission, including cultural and crafts tourism. They have defined “creative tourism” as tourism related to the active participation of travelers in the culture of the host community, through an educational, emotional, social and proactive interaction with the place, its living culture, and the people who live there. - See more at: http://blog.jlageurope.com/archives/2537#sthash.ts7fgJ7T.dpuf
Via Roland Schegg