The Washington Post is getting all Tumblr-ed with politics. "Do you have a favorite political Tumblr?" ask Chris Cillizza and T.J. Ortenzi. "Do you run a favorite political Tumblr? Make your suggestions...and we will round up the best of the best in a separate blog post later this week." Follow the link to vote. h/t Mark Coatney
"I learned how flexible and versatile Tumblr can be, allowing you to post content via computer, smartphone (there’s an iPhone app for that) and email. You don’t have to get your company’s IT department involved in creation and coding." -- Benet Wilson
Publishers are getting juiced about Tumblr and its versatility to reach readers and create platforms for authors, according to Publishers Weekly. Journalists can take a cue from legacy publishers' use of the microblog and begin experimenting with its social networking capabilities to reach this growing, hip demographic, now totalling 45 million tumblogs.
From the article: "Tumblr provides an opportunity to speak directly to readers and, more importantly, to hear directly back from them.” For publishers, using Tumblr puts them in a vast network of (mostly) younger voices: the platform has 45 million blogs, and more than half of its users are under 34, with an even split between men and women."
This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth.
"As more journalists use Tumblr, they’re starting to see how it can help them engage with users and reach new audiences. For insights, I interviewed journalists via email about what’s working (and not working), and highlighted some of their key takeaways." -- Jojo Malig
Tumblr is home to the most creative people in the world. Post anything: Share photos, video, quotes, chats, links, and text. Bonus 'create a post' widget for your home screen. - Advanced controls: Save drafts, queue posts, customize tweets, and more! - Messages: View and reply to messages. - Address book: Find people to follow from your address book. - Multiple blogs: Seamlessly manage all of your blogs.
A clear introductory slideshow created for journo students at Marquette. (You pros can benefit as well.)
SLIDE 25: Why Tumblr for Journos• Mine Tumblr for story ideas• Engage your readers (Tumblr followers)• Connect with other journalists on Tumblr• Selectively send posts to Facebook/Twitter• Link Instagram photos to Tumblr
In a Q&A with Adage, David Karp talks about new user tools, plans to beef up Tumblr's revenue stream, and marketing your blog:
"We tested the ability to promote yourself in our directories. That was one of the most successful revenue-generating features, not only in driving traffic to our blogs but in acting as a filter on our network."
This is a slick addition. When you make a post on Tumblr it appears in your Facebook Timeline, Ticker or News Feed. And all the "likes" under your Tumblr posts -- along with the discussion -- get the "Spotify" treatment: easily grouped and tagged together. Sharing on Facebook is a "billion times easier."
Shedding the skin of "curious fad," the microblog has transformed itself into a hub with the reach and footprint of a legitimate exposure pipeline. The traffic and usage is simply...meteoric. Try on these compelling numbers: 20 billion posts on 50 million blogs. In just the past six months the platform has doubled in size, according to a report by Business Insider.
Tumblr hits 500 million page views a day, deals with 40,000 requests per second and sends more than a terabyte of data into its Hadoop cluster. Here's how it went from nothing to a startup that needed to serve 15 billion page views a month.
References from a real comparison. Computer World's Matt Lake puts Tumblr and Posterous through a simple website build to test the pros and cons of each microblog platform.
"To evaluate Tumblr and Posterous Spaces, I used a conceptual design for a blog site, along with graphics and editorial content, and tried to make the sites do what I needed them to. The proposed site is called HappyFlight; it has a logo, two contributors and two static pages ("About" and "Tips and Tricks")." -- Matt Lake
"Karp is all for promoting his bloggers. He proudly shared that 30 of Tumblr's blogs have turned into book deals. There's now an editorial team forming that will help promote stories people write and share on Tumblr too."
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