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Tumblr Signs Its First TV Ad Deal With Viacom - Investorplace.com

Tumblr Signs Its First TV Ad Deal With Viacom - Investorplace.com | Tumblr | Scoop.it
Tumblr Signs Its First TV Ad Deal With Viacom
Investorplace.com
... 2014, 1:31 pm EDT | By Karl Utermohlen, InvestorPlace Writer.
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Rescooped by Liz Montemorano from Tumblr for Journalists
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Tumblr: Online’s New Frontier for Publishers

Tumblr: Online’s New Frontier for Publishers | Tumblr | Scoop.it

Publishers are getting juiced about Tumblr and its versatility to reach readers and create platforms for authors, according to Publishers Weekly. Journalists can take a cue from legacy publishers' use of the microblog and begin experimenting with its social networking capabilities to reach this growing, hip demographic, now totalling 45 million tumblogs.

 

From the article: "Tumblr provides an opportunity to speak directly to readers and, more importantly, to hear directly back from them.” For publishers, using Tumblr puts them in a vast network of (mostly) younger voices: the platform has 45 million blogs, and more than half of its users are under 34, with an even split between men and women."


Via Francesca Robin
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