Publishers are getting juiced about Tumblr and its versatility to reach readers and create platforms for authors, according to Publishers Weekly. Journalists can take a cue from legacy publishers' use of the microblog and begin experimenting with its social networking capabilities to reach this growing, hip demographic, now totalling 45 million tumblogs.
From the article: "Tumblr provides an opportunity to speak directly to readers and, more importantly, to hear directly back from them.” For publishers, using Tumblr puts them in a vast network of (mostly) younger voices: the platform has 45 million blogs, and more than half of its users are under 34, with an even split between men and women."
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