2012 FedEx Ketchum Social Business Study | TTT | Scoop.it

This study, presented jointly by FedEx and Ketchum, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business. This has impacted organizational structure and hierarchies in a way that will continue to drive successful companies to become more adaptive and responsive to their stakeholders’ needs and preferences

Via Joel Selzer