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TSA-Social Media
News, reviews, tips and tricks for all things social media!!
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LinkedIn Blows Open Its Ad Platform

LinkedIn Blows Open Its Ad Platform | TSA-Social Media | Scoop.it

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle as LinkedIn blows open its ad platform. That’s because the company is rolling out a program for marketing firms to build out tools to manage LinkedIn ad campaigns for brands.


An ads API sounds pretty wonky, so let’s break down what this news means. Until now, advertisers had to log in to LinkedIn’s self-serve platform to run campaigns on the platform, which gives marketers control over their campaigns but doesn’t exactly promote ease of use or scale. It’s like making pancakes from scratch as opposed to having Aunt Jemima do the dirty work and just adding water. Through the API, companies like Adobe, Bizo and Unified—three marketing firms with access at launch—can build and add LinkedIn advertising capabilities to their own platforms so that brands can essentially plug and play.

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3 Reasons Why Your Company Should Pay Employees to Use Social Media

3 Reasons Why Your Company Should Pay Employees to Use Social Media | TSA-Social Media | Scoop.it
In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use.

 

Not long ago, few things were more taboo than chatting or tweeting on the job. Lots of organizations even cracked down on what employees posted on personal Facebook pages in their free time.

 

This seems fundamentally backward to me. Depriving employees of social media is—at the end of the day—just bad business. Recently, some big companies have gotten this message.

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5 Reasons Images are King with Social Media Marketing

5 Reasons Images are King with Social Media Marketing | TSA-Social Media | Scoop.it
It’s a well-known fact that people are visual. They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back. So why do so many business bloggers forget this little tidbit?
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Secrets of a Lucrative Social Media Campaign

Secrets of a Lucrative Social Media Campaign | TSA-Social Media | Scoop.it
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.
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Creating a Social Media Marketing Strategy that Runs Itself

Creating a Social Media Marketing Strategy that Runs Itself | TSA-Social Media | Scoop.it
Creating a Social Media Marketing Strategy that Runs Itself http://t.co/aleZlCgE via @fredsexton...
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Twitter accidentally resets passwords

Twitter accidentally resets passwords | TSA-Social Media | Scoop.it
Twitter accidentally reset passwords for an undetermined number of users.

Via The Fish Firm
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Problems Of Social Media Marketing: Missing ROI – Infographic

Problems Of Social Media Marketing: Missing ROI – Infographic | TSA-Social Media | Scoop.it
Social media isn’t new – but it still offers up challenges to marketers. And the main problem? They can’t figure out how to measure ROI. This infographic from Awareness Networks explores six key fi...
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Six Types of Advertisements

Six Types of Advertisements | TSA-Social Media | Scoop.it
Facebook debuted its first ad campaign ten days ago to celebrate its one billion user milestone. The ad has been ridiculed and parodied for it's confusing and overwrought story centered on the message, Chairs are like Facebook.
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Promoted Tweets on mobile are achieving more than 40% in terms of engagement

Promoted Tweets on mobile are achieving more than 40% in terms of engagement | TSA-Social Media | Scoop.it
Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for...
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The $1.3 Trillion Price Of Not Tweeting At Work

The $1.3 Trillion Price Of Not Tweeting At Work | TSA-Social Media | Scoop.it
On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite.
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Social lead generation strategies

Social lead generation strategies | TSA-Social Media | Scoop.it

All businesses need new clients. Without them, sooner or later, your income stream will run dry. And it is often marketers who are charged with staving off the drought by arming sales teams with the hot leads needed to maintain a steady flow of new business.

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The Ten Commandments Of Twitter

The Ten Commandments Of Twitter | TSA-Social Media | Scoop.it
The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to that can...
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Is it Time for Content Marketers to Abandon Facebook?

Is it Time for Content Marketers to Abandon Facebook? | TSA-Social Media | Scoop.it
If you spend time on Facebook, you've seen a great weeping and gnashing of teeth as Pages realize that they're only reaching a tiny sliver of their audience...

 

Facebook’s noisy, overvalued IPO means they need a better revenue model. Page owners are being strong-armed encouraged to pay to “Promote” posts to get a wider reach to the audiences they built in the first place.


For a business with a really large Facebook audience, this can run into tens of thousands of dollars a year.

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Social Media Surge by the 2012 Fortune 500: Increase Use of Blogs, Facebook, Twitter and More

Social Media Surge by the 2012 Fortune 500: Increase Use of Blogs, Facebook, Twitter and More | TSA-Social Media | Scoop.it

Fortune Magazine annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. 

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24 Must-Have Social Media Marketing Tools

24 Must-Have Social Media Marketing Tools | TSA-Social Media | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.

Via Two Pens
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How to Simplify Your Social Monitoring | Social Media Examiner

How to Simplify Your Social Monitoring | Social Media Examiner | TSA-Social Media | Scoop.it
Social Monitoring: Learn about two real-time social analytic tools and how they can give you the information you need to stand out among your peers.
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Today's Consumers are Social Buyers

Today's Consumers are Social Buyers | TSA-Social Media | Scoop.it

Via The Fish Firm
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Lily Sanders's curator insight, September 19, 2013 10:08 AM

Because everyone loves a good Infrograph 

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How Social Media Is Taking Over the News Industry

How Social Media Is Taking Over the News Industry | TSA-Social Media | Scoop.it
This infographic sums up just how much people are turning to social media for news instead of using more traditional sources.
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How Social Media Turns Your Employees Into a Secret PR Army

How Social Media Turns Your Employees Into a Secret PR Army | TSA-Social Media | Scoop.it
 Let’s do some math.  Say you have 1,000 Twitter followers. Your daily tweets reach those 1,000 — if you’re lucky.
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Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page

Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page | TSA-Social Media | Scoop.it

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong.

 

That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your “fans” aren’t really interacting with your content at all.

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The rise of LinkedIn’s news feed (And how Twitter made a big dumb mistake)

The rise of LinkedIn’s news feed  (And how Twitter made a big dumb mistake) | TSA-Social Media | Scoop.it
Guest Post With the newfound success of LinkedIn's news feed, Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own&nbs...
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | TSA-Social Media | Scoop.it
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
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Understanding Where Your Content Fits into the Purchasing Cycle

Does your content marketing strategy inspire, educate, entertain and ultimately convince your customers to buy? Here's a breakdown...
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9 Tips for Running Successful Facebook Contests

9 Tips for Running Successful Facebook Contests | TSA-Social Media | Scoop.it
Facebook Contests: Learn how to run a successful Facebook contest aimed at your target audience and gain information about your customers.
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