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Talking Transmedia with J.C. Hutchins [The Future of Transmedia Storytelling]

Jay Ferguson and J.C. Hutchins discuss how mainstream television broadcasters are beginning to see transmedia storytelling as a legitimate, perhaps even nece...

Via Simon Staffans, M. W. Catlin
Paul K Saunders's insight:

Listen to what these guys say as they are right on the point and there is a solution coming soon

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Simon Staffans's curator insight, May 2, 2013 2:23 PM

Interesting stuff. I'd need to meet some more of the TV people these guys are meeting :)

TruLocal Media News
Change Is On The Air!
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Here is What Happens Online in 60 Seconds

Here is What Happens Online in 60 Seconds | TruLocal Media News | Scoop.it

Via Marty Koenig
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Panda little's curator insight, July 29, 2013 1:21 AM

What happen online in 60 seconds..

 

Graham Roberts-Phelps (LION)'s curator insight, July 29, 2013 3:17 AM

Cool!

Cllr Jane MA Martin's curator insight, August 6, 2013 1:37 AM

Interesting

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Death of Hollywood? Or Dawn of a New Hollywood

Death of Hollywood? Or Dawn of a New Hollywood | TruLocal Media News | Scoop.it
"There's eventually going to be an implosion -- or a big meltdown."- Steven Spielberg on the film industry, June 2013 Hollywood filmmakers are waking up and speaking up. Recently we’ve heard passio...

Via M. W. Catlin
Paul K Saunders's insight:

All you can say is what will it be like when it does all implode - it be the dawn of a new Hollywood - can't wait!

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M. W. Catlin's curator insight, July 6, 2013 1:37 PM

A great little piece, especially in light of the Spielberg/Lucas comments recently.   The were speculating as to what might happen to the business if there were 4 major #failures in a Big Box media 

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The Art of Storytelling in Business

The Art of Storytelling in Business | TruLocal Media News | Scoop.it

Via massimo facchinetti, Ally Greer
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Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Lyndsay Rees-Jones's curator insight, August 2, 2013 7:49 AM

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | TruLocal Media News | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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Why Blogging Matters

Why Blogging Matters | TruLocal Media News | Scoop.it

Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?


Via Brian Yanish - MarketingHits.com, Ally Greer
Paul K Saunders's insight:

Starting to work out its all about how you communicate and what you say so take notice.

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Esther Turón Perez 's comment, June 25, 2013 3:28 PM
Thanks too for Ally, Help Traduzioni,Malek,Michelle,Bart and MCatherine. Cheers!
Sandrine Muir-B.'s curator insight, June 26, 2013 9:14 AM

Still, many see blogs as very time consuming and don't know where to start. I think its worth the effort and you should start sooner than later! Thanks for the great infographics!

John Thomas's curator insight, February 12, 2:16 PM

Why Blogging Matters? #infographic #contentmarketing #blogg

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Seth's Blog: The panhandler's secret

Seth's Blog: The panhandler's secret | TruLocal Media News | Scoop.it
When there were old-school parking meters in New York, quarters were precious. One day, I'm walking down the street and a guy comes up to me and says, "Do you have a dollar for four quarters?" He held out his...

Via Marty Koenig
Paul K Saunders's insight:

So this is how basic sales is done

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Marty Koenig's curator insight, June 21, 2013 4:57 PM

Engage first. That's my mantra. Should be yours, too.

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Startups Are NOT Glamorous – They Run on Fear

Startups Are NOT Glamorous – They Run on Fear | TruLocal Media News | Scoop.it
Sex, Drugs and Rock& Roll, but not for all.Entrepreneurs are the new rock stars. Or so it appears. The newest role-model is David Karp, founder of Tumblr, a 26-year-old who just sold his company

Via Marty Koenig
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12 insights on the emotional marketing revolution from Seth Godin - Project Eve

12 insights on the emotional marketing revolution from Seth Godin - Project Eve | TruLocal Media News | Scoop.it
Want to learn from one of the best social media marketers and business leaders? Seth Godin was the guest on a webinar organized by Vocus, a provider of

Via Marty Koenig
Paul K Saunders's insight:

Without a doubt this is the greatest marketing brain!

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Marty Koenig's curator insight, June 1, 2013 10:43 PM

Seth's 12 tips are key to a successful crowdfunding campaign, among other things. 

Contact Boostonsvotrestartup's curator insight, June 3, 2013 3:15 AM

what a lot to learn this week.

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Free The Press, Buy The Tribune Company

Free The Press, Buy The Tribune Company | TruLocal Media News | Scoop.it
It's time for ordinary people to take back the media. Help us democratize the Tribune Company.

Via Marty Koenig
Paul K Saunders's insight:

Interesting stuff 

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Marty Koenig's curator insight, May 18, 2013 7:31 PM

Crowdfunding at its finest.

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CRAZY…Local Drug Store Offers Heroin To ANYONE! - PraxisNow

CRAZY…Local Drug Store Offers Heroin To ANYONE! - PraxisNow | TruLocal Media News | Scoop.it
U.S. statistics from 1907: Marijuana, heroin, and morphine were all available over-the-counter at the local corner drugstores.

Via Marty Koenig
Paul K Saunders's insight:

Wow how far we have come and how far can we still go

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Brian Crosby's comment, May 16, 2013 6:54 AM
:)
Zolar's comment, May 16, 2013 8:00 AM
no.. I can't believe it
Zolar's comment, May 16, 2013 8:00 AM
no.. I can't believe it
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30 Dr. Seuss Quotes That Can Change Your Life [infographic]

30 Dr. Seuss Quotes That Can Change Your Life [infographic] | TruLocal Media News | Scoop.it
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now!

Via The Fish Firm
Paul K Saunders's insight:

We should all live by these would be a better place

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Karen Jensen's curator insight, May 12, 2013 8:48 PM

They always make me smile.

Brian Jones Francis's curator insight, May 13, 2013 10:55 AM

Just becuase everyone is doing something doesn’t make something right...I like this one: Why fit in when your were born to stand out ?

Lee Wise's curator insight, May 22, 2013 4:11 PM

I just thought this was interesting... And, I enjoyed the layout of the quotes!  Hopefully, one more Beautiful Moment will come your way! 

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Why Email Is Still Alive [Infographic] - SocialTimes

Why Email Is Still Alive [Infographic] - SocialTimes | TruLocal Media News | Scoop.it

This infographic shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.


Via Guillaume Decugis
Paul K Saunders's insight:

Even the humble email is still working

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Susan Kay Daniels's comment, May 9, 2013 3:19 PM
Yes, Kathy and Paul, I have finally relented and am growing an "email" list with MailChimp. Doing everything through Social Media alone was just not working for me. Thanks for your comments. Here is a link to my website: http://crazydreamersdo.com if you care to visit. That would be nice :) Thank you for your comments
Minna Kilpeläinen's comment, June 9, 2013 3:57 PM
Thank you, Susan Daniels, for your insight. It was interesting.
Kathy Lenard's comment, June 9, 2013 4:55 PM
Thank you for your comments Susan, Paul and Minna. I will visit your website Susan Daniels.
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How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today

How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today | TruLocal Media News | Scoop.it
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.

Via Guillaume Decugis
Paul K Saunders's insight:

Its really all about the eyballs guys!

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Steven Mallach's curator insight, May 9, 2013 9:36 AM

All true, but SEO as it was practiced 10 years ago (even three years ago) is dead. Deader than a Armadillo at a Texas Monstor Truck convention.

 

Try packing in those keywords like it was 2003.

 

This is the post Panda / Penguin world baby, and it's time to wake up and taste the creative content.

 

What do you think good copywriting should look like in this new environment?

 

What do you look for when you read a piece of copy on the web?

 

Humour? Expert opinion? Actionable advice? Do you share infographics more than anything else? Video + copy?

 

Let us know.

Deb Nystrom, REVELN's curator insight, May 9, 2013 9:54 AM

Optimize and promote >  as it says, with great content, it depends on what you do with that content that matters.  Just ask internet marketing king Brendon Burchard, or look at his free videos (you make get hooked.)  SEO is not dead, however.  Would you agree?  ~  Deb

Intriguing Networks's curator insight, July 1, 2013 6:51 AM

If you read the headline stats thes rest is worthy of your consideration.

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Write Press Releases That Actually Get Noticed

Write Press Releases That Actually Get Noticed | TruLocal Media News | Scoop.it
Entrepreneurs share their best tip for writing press releases that are successful in getting their companies noticed. 

Via Ken Taggart
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Kim Take Charge Crawford's comment, July 27, 2013 10:27 AM
Thanks for the great information!
ExpositoryWriting's comment, July 27, 2013 2:40 PM
Nice insights. Thaniks for sharing.
Elina Juusola-Halonen's curator insight, July 27, 2013 5:44 PM

Thanks for this. 

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How to get started as a multimedia journalist

How to get started as a multimedia journalist | TruLocal Media News | Scoop.it

I’ve now covered almost all of the 5 roles in an investigations team I posted about earlier this year – apart from the multimedia journalist role. So here’s how to get started in that role. Multime...


Via Andy Bull
Paul K Saunders's insight:

Interesting and something to take on board if you working in the journalist space

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Andy Bull's curator insight, July 5, 2013 3:41 PM
Excellent survey of multimedia journalism that advocates beginning with the story, and deciding which media it can best be told in. Mirrors the approach taken in my www.multimedia-journalism.co.uk textbook
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Top 32 Power Words That Will Really Sell Your Content [Infographic]

Top 32 Power Words That Will Really Sell Your Content [Infographic] | TruLocal Media News | Scoop.it
Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts.

Via Neil Ferree, Ally Greer
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Dawn Matheson's curator insight, June 5, 2013 2:42 PM

Why say utilize when you mean use? Stick to the power words - short, sweet, and packed with meaning! Read on! ~ Terry

Laura Brown's comment, June 5, 2013 3:49 PM
There are times for bigger words. Too many small words can make you seem too casual and not an expert/ authority on the topic. It's good to have some mix/ balance of words.
Lorre Baisch Hopkins's comment, June 7, 2013 1:23 AM
Sometimes writers try too hard to use big words, and end up sounding stupid. If you wouldn't talk that way, you shouldn't write that way!
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | TruLocal Media News | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
Paul K Saunders's insight:

Sound advise we should all consider carefully the next time we make a presentation.

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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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The Art of Storytelling in Business

The Art of Storytelling in Business | TruLocal Media News | Scoop.it

Via massimo facchinetti, Ally Greer
Paul K Saunders's insight:

Its all in the story

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Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Lyndsay Rees-Jones's curator insight, August 2, 2013 7:49 AM

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

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5 Stories Every Entrepreneur Should Be Able To Tell

5 Stories Every Entrepreneur Should Be Able To Tell | TruLocal Media News | Scoop.it
Nothing has the power to engage people like a great story. From a carefully crafted elevator pitch to the perfect customer testimonial, a great narrative can propel your brand and business like

Via Guillaume Decugis
Paul K Saunders's insight:

The most powerful things is the world are best explained through stories, try it!

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taniaATenthuse.me's comment, July 17, 2013 9:18 AM
What a great post. There is something magical in storytelling, especially when people write about their passion
taniaATenthuse.me's curator insight, July 17, 2013 9:34 AM

This is the story of a brilliant entrepreneur, Leah Busque. She is passionate about her business, she lives and breathes it. And it shows. 

 

What is your story ? 

Mechanical Walking Space Man's curator insight, October 4, 2013 2:55 AM

 

We all love to hear a good story… keep it human though…

No dogma. No jargon. No Multisyllabic arrogance.

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10 of the World's Best Storytellers [SlideShare]

10 of the World's Best Storytellers [SlideShare] | TruLocal Media News | Scoop.it
Huddle up and nestle in, now our story shall begin...
Paul K Saunders's insight:

So awesome insights into the most important skills storytelling

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Motes - Sense Your World

Motes - Sense Your World | TruLocal Media News | Scoop.it
Monitor your home comfort, the weather, lawn and plant growing conditions, your pool temperature, home security and more from your iOS or Android device.

Via Marty Koenig
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Marty Koenig's curator insight, June 2, 2013 12:03 PM

Tons of great uses for this.

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Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post

Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post | TruLocal Media News | Scoop.it

Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..

 

On Canada's download caps: 

 

“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.”

 On the future of apps: 

"It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.

 

"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....

 


Via siobhan-o-flynn
Paul K Saunders's insight:

Seems to me that its all converging to be all driven and empowered by the internet

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Mattia Nicoletti's curator insight, May 16, 2013 8:49 AM

Reed Hastings vision on future of television. A huge iPad for television.

Eugenio Gomez-Acebo's curator insight, May 17, 2013 5:17 AM

Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. 

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Free and Paid Tools for Crowdfunding Campaigners

Free and Paid Tools for Crowdfunding Campaigners | TruLocal Media News | Scoop.it
It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this.

Via Marty Koenig
Paul K Saunders's insight:

Take a look through these tools many will help you with your campaigns

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Marty Koenig's curator insight, May 10, 2013 12:37 PM

People keep saying "I don't have any money, that's why I'm doing a crowdfunding campaign.". Let me tell you, that's a tough road. Many of these tools below cost some money. You'll want to plan for that. Get a job first, or have your friends and family five you $1,000 so you can have a small chance at a successful campaign. 


I moderated a panel last week called "Crowdfunding Successes" with four successful Kickstarter raises. The very 1st question I asked the panel was, "What is the one thing you will do different next time?" Every one of them said "Next time we will get more exposure, do better PR and better marketing. We learned that the right way is to pay someone to do that instead of trying to do all that ourselves."

http://youtu.be/3GJFJgpETyo At 0:29, I'm the guy 2nd from the left.

Dave Phillipson's comment, May 11, 2013 12:02 PM
I love Marty's comments because he's so spot on!

We often hear about the 'Million Dollar Wins' but we don't hear that they spent $50k - 150k in a media campaign in order to do so.

There are many extolling the 'virtues' of Crowdfunding.   There are many more who claim they are experts on the matter.   We hear stories every day of stories of great things.    What we don't hear, is that there are just as many failures.   The famed Kickstarter project has 85,000 smartwatch orders to fill ... $10 Million down the tube, no product to ship.

This is a common occurrance in Crowdfunding.  In a 'revovering econony', we need less crowdfunding - sucking money out of circulation - and more resources such as www.GlobalCEOspace.com which for over 25 years, has been helping Entrepreneurs succeed.


--
Dave Phillipson, CP
CEO Space
http://bit.ly/l4xEVB
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors
http://www.GlobalCEOspace.com
Dave@GlobalCEOspace.com


P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
Aimie Wallace 's curator insight, May 19, 2013 1:01 PM

Really good post and they nailed it with all the good resources & tools for crowdfunding or anything to build your media, thanks James for rescooping How is Vancouver?   

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The best Prezi presentation ever!

When the CEO's presentation is approaching or a company's event is occurring, and if you think power point is boring... Take a look at our Prezi presentation...

Via Eric Van Camp
Paul K Saunders's insight:

All presentations should be this interesting remember the last power point presentation you sat through

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Margje Van Der Lei's curator insight, October 10, 2013 3:50 AM

Leuk om ideeën te krijgen en te creëren.

Bronwyn Desjardins's curator insight, October 31, 2013 3:43 PM

Great example of what Prezi can do.

Ian Korman's curator insight, February 3, 3:19 AM

Prezi isn't new but it is still pretty innovative. I recommend using just to stick out from the PowerPoint crowd. You will really stick out if you use it as creatively as they did in this video.

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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | TruLocal Media News | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.

Via Guillaume Decugis
Paul K Saunders's insight:

How the world is changing and how we can be a part of it

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Tagmotion's curator insight, March 6, 2013 4:52 PM

Content discovery on mobile devices is a particular challenge. How do you use the limited real estate to best effect?

Tagmotion's Windows Explorer (or Mac Finder)-type interface is one way to present the maximum number of items in the minimum space.

http://www.youtube.com/watch?v=wK06QJKbd3o 

Sharon Naidoo's curator insight, March 14, 2013 11:07 AM

ScoopIT !

LV Johnston's curator insight, March 23, 2013 7:35 AM

Infographics are fast becoming the way to share details and analytics that move way beyond the standard pie charts used by many businesses in terms of "telling the story".

 

Here's another good example that highlights the importance of social media for content creators and how the smartphone platforms must be considered when creating content. It's not just a smartphone anymore, it's become the canvas!