Here's a process on how to establish storytelling as a skill among leaders. I'd just extend its scope to other roles in an organisation as well: sales processionals, consultants, customer service managers and others. They also benefit from personal and organisational storytelling, but all may be educated along this four-step approach. With stories, you inspire, impact, educate and convince people rather than with facts. Storytelling is relevant for a leaders' business.
MBAs–both the degrees and the people who have them–are an obsolete waste of time and money. An irrelevant recipe for failure. At least that’s what all the cool entrepreneurs and venture capitalists are saying. So what’s next? Learning to code and “lean startups.” Accelerators are the new b-school.
There’s just one problem though.
While creating a product and starting a company have never been easier, building and sustaining a business have never been harder. And lean is not everything. That means business education has never been more important. But first, both b-schools and companies need to learn some new tricks.
Though I don't like statements such as one "must" and companies "have to", I believe that the overall view is correct. The world's changing, business environment is changing as well. New leadership skills are required that were not taught in public schools at all but neither at business schools yet.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?: Boy meets girl. They fall in love. They get married.
That's what most people do with their business writing.
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."
How does it feel to be understood? What is involved in empathy? How quickly do impressions of others form? What is the connection between empathy and emotional contagion? How do we come to understand each other? What does research have to share that can help us with these questions? The four resources below help answer these questions – questions that connect to our story work and the relationships we seek to build.
The Power of Being Heard
How can we best provide an experience of being heard to groups of people sharing stories about their lives in conflict-resolution programs? “When it comes to intergroup conflict, the group with less power benefits more from sharing its perspective,” reports Anne Trafton in The Power of Being Heard. Last year, a group of MIT neuroscientists found that if a traditionally dominant group listened to stories of a less dominant group there were greater benefits than when the reverse occurred...
Effective leaders use stories to inspire their teams and sell their ideas. Read our story-telling tips and learn how to use this powerful leadership tool.
Far from some sophisticated approaches and consulting-led organizational storytelling, this condensed article shows how stories work in business. Based on the great book from Annette Simmons ("The Story Factor") it teaches some stories every leader must be able to tell.
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
I like this article, it's not just about truth, but about authenticity. I believe that organizations need authentic leadership and leadership authenticity rather than trained techniques on how to lead. The strongest people I met in business where the ones that were true, real and authentic. And not just in business..
Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,...
Substantial article with good examples, clearly written