Are web reviews reliable? | Tripadvisor untrust reviews | Scoop.it

Critics have been bursting out since some restaurant owners denounced false reviews issued on Tripadvisor. 
Other sites collecting restaurants like Cibando.com are actually avoiding reviews. In fact all the restaurant profiles on Cibando are free of reviews and have an original and great photogallery.

This can actually be the new trend for online marketing for restaurants!