New project: The Gamification of Tourism – A Future Trend | | eTourismLabeTourismLab | TripAdvisor, the future online advertising king |
Gamification uses gaming mechanism in a non-traditional gaming context. Its potential impact to generate brand awareness and encourage consumer engagement makes it popular in many businesses including tourism. According to WTM Report (2011), gamification is a major trend for the coming years in tourism. It represents a new industry frontier which this project will pioneer.
Via Roland Schegg