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Get mobile to reach customers, says TripAdvisor global chief

Get mobile to reach customers, says TripAdvisor global chief | Tripadvisor | Scoop.it
Mobile devices such as smart phones and tablets are the key to the next big trend in hospitality industry marketing, according to TripAdvisor global vice president Julio Bruno.
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TripAdvisor concurrence les comparateurs

TripAdvisor concurrence les comparateurs | Tripadvisor | Scoop.it
lechotouristique.com -
Le site d'avis vient d’ajouter un métamoteur de recherche sur sa page d’accueil. Histoire de mieux concurrencer des comparateurs,...
Massimiliano Gallo's insight:

An interesting article on Tripadvisor's evolution.

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How to Handle Negative Criticism Online

How to Handle Negative Criticism Online | Tripadvisor | Scoop.it
When it's not all positive business feedback, here's how to handle negative customer reviews: http://t.co/fxrcKXtGym #onlinemarketing

Via BirdEye, Manuel Sanchez
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Peg Corwin's curator insight, June 16, 2013 3:28 PM

Practical tips for dealing with negative criticism


  • "Don't respond immediately
  • Ask advice from fellow business owners
  • Read the customer's review
  • Maintain professionalism and kindness
  • Deliver as promised."
BirdEye's comment, June 17, 2013 12:08 PM
Appreciate the message and the share, Peg!
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TripAdvisor concurrence les comparateurs

TripAdvisor concurrence les comparateurs | Tripadvisor | Scoop.it
lechotouristique.com -
Le site d'avis vient d’ajouter un métamoteur de recherche sur sa page d’accueil. Histoire de mieux concurrencer des comparateurs,...
Massimiliano Gallo's insight:

Un article interessant sur l'evolution de TripAdvisor.

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How TripAdvisor Grows Scale and Network Effects: Expertise in Gathering UGC

How TripAdvisor Grows Scale and Network Effects: Expertise in Gathering UGC | Tripadvisor | Scoop.it
In anticipation of TripAdvisor’s annual meeting on June 28, it is appropriate to dig into how the company has delivered impressive financials on the back of network effects – the competitive advantage that is most closely allied to successful...
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