September 13, 2012 by Lauren Indvik
USA Today is revealing a major redesign in conjunction with the publication’s 30th anniversary Thursday. The multi-platform makeover aims to reposition the paper as a news brand rather than a newspaper brand, says recently appointed president and publisher Larry Kramer.
It’s a promising revamp. USA Today appears to have listened closely to readers and advertisers, identifying its core strengths and refashioning them for today’s fast-paced, device-owning reader. “We want to be modern, to do what we used to do: Give readers information they can’t get anywhere else,” says Kramer.
All properties showcases a new, simpler logo: A single large circle replaces a horizontally-striped globe next to “USA TODAY, a Gannett Company”.
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Wolff Olins worked on the print redesign and Fantasy Interactive partnered with USA Today to produce the new design and user interface of its digital products.
Via Niels Biersteker