USA Today is revealing a major redesign in conjunction with the publication’s 30th anniversary Thursday. The multi-platform makeover aims to reposition the paper as a news brand rather than a newspaper brand, says recently appointed president and publisher Larry Kramer.
It’s a promising revamp. USA Today appears to have listened closely to readers and advertisers, identifying its core strengths and refashioning them for today’s fast-paced, device-owning reader. “We want to be modern, to do what we used to do: Give readers information they can’t get anywhere else,” says Kramer.
All properties showcases a new, simpler logo: A single large circle replaces a horizontally-striped globe next to “USA TODAY, a Gannett Company”.
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Wolff Olins worked on the print redesign and Fantasy Interactive partnered with USA Today to produce the new design and user interface of its digital products.
The newest book from critic J. Hoberman, Film After Film, comes at a fascinating time, as digital technology threatens film (as celluloid loses popularity) and film criticism faces threats of its own (signified by Hoberman’s own unceremonious canning from The Village Voice in early 2012).
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