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Rescooped by Austin Royce from Corporate Identity
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'USA Today' Unveils New Look, Logo

'USA Today' Unveils New Look, Logo | Tribe | Scoop.it

September 13, 2012 by Lauren Indvik

 

USA Today is revealing a major redesign in conjunction with the publication’s 30th anniversary Thursday. The multi-platform makeover aims to reposition the paper as a news brand rather than a newspaper brand, says recently appointed president and publisher Larry Kramer.

It’s a promising revamp. USA Today appears to have listened closely to readers and advertisers, identifying its core strengths and refashioning them for today’s fast-paced, device-owning reader. “We want to be modern, to do what we used to do: Give readers information they can’t get anywhere else,” says Kramer.

All properties showcases a new, simpler logo: A single large circle replaces a horizontally-striped globe next to “USA TODAY, a Gannett Company”.

 

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--- Comment Designink.nl ---

 

Wolff Olins worked on the print redesign and Fantasy Interactive partnered with USA Today to produce the new design and user interface of its digital products.

 

Source;

http://adage.com/article/digital/usa-today-redesign-hope-a-canvas-web-advertisers/237183/


Via Niels Biersteker
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J. Hoberman: Film After Film: Or, What Became of 21st Century Cinema? 

J. Hoberman: Film After Film: Or, What Became of 21st Century Cinema?  | Tribe | Scoop.it
The newest book from critic J. Hoberman, Film After Film, comes at a fascinating time, as digital technology threatens film (as celluloid loses popularity) and film criticism faces threats of its own (signified by Hoberman’s own unceremonious canning from The Village Voice in early 2012).
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Rescooped by Austin Royce from College News
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Marketing Pros: Big Brand on Campus

Marketing Pros: Big Brand on Campus | Tribe | Scoop.it
Many schools are hiring marketing chiefs to oversee their identities and messaging, covering everything from admissions brochures and Twitter feeds to brand management.

Via ACS Counselors
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Rescooped by Austin Royce from StoryBranding: How brands can embrace the power of story
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Why is Storytelling Important? How Stories Have Evolved Over the Years. [YouTube]

Why is storytelling important?
We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the years, how they help create shared purpose, and how telling a great story can help your brand grab attention.


Via Andrea Zeitz, Janice Tomich, Jim Signorelli
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