Paolo Lorenzoni: Where Lean Startups and Design Thinking Meet - The Accelerators - WSJ | Triage | Scoop.it
Paolo Lorenzoni, Project Lead & Business Designer at IDEO: Many lean startup practitioners have a tendency to treat everything as “pivotable.” This can be dangerous because it turns lean startup into a mechanistic trial and error exercise. The lack of intent makes it easy to get lost. To avoid this fate, it's helpful to anchor lean techniques around an observed human need, which is supplied by design thinking...