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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | PR | Scoop.it
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
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Visual Content: The Key to Effective Brand Storytelling

Visual Content: The Key to Effective Brand Storytelling | PR | Scoop.it
A majority of people are visual learners. They love visual content, and the more enriching it is, the deeper and more lasting the impression your content makes. Find out more about why visual conte...
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Rescooped by Tressa Robbins from In PR & the Media
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4 Tips for Integrating Journalists Into Your PR Team

4 Tips for Integrating Journalists Into Your PR Team | PR | Scoop.it
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE » The post 4 Tips for Integrating Journalists...

Via Fernanda Grimaldi, BurrellesLuce
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Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic] | PR | Scoop.it
Are you creating content for the web? You need to check out this infographic on eye tracking research.
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Rescooped by Tressa Robbins from In PR & the Media
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PR: An Industry That Can't Die But Must Evolve

PR: An Industry That Can't Die But Must Evolve | PR | Scoop.it
There’s been a lot of chatter recently about whether PR is dead or alive, a worthy investment or a waste of money. The conversation is usually sparked by a journalist describing in painful detail h...

Via BurrellesLuce
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The (Other) Real Top 14 PR Twits to Follow in 2014 - PRNewser

The (Other) Real Top 14 PR Twits to Follow in 2014 - PRNewser | PR | Scoop.it
The (Other) Real Top 14 PR Twits to Follow in 2014
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