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Trends & Trending
Wide range of trend spots and info, from consumer and business worlds
Curated by Beth Lloyd
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Who are the real digital natives?: News from warc.com

Who are the real digital natives?: News from warc.com | Trends & Trending | Scoop.it
Beth Lloyd's insight:

Definitely a sign of things to come. And for business I think this will mean a shift from assuming all millennials are digital natives - yet often coupled with a lack of trust to execute. It's not about age... It's about skills (and natural talent)!

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digital marketing trends 2014

digital marketing trends 2014 | Trends & Trending | Scoop.it
Take a closer look at digital marketing trends for 2014 including changes in SEO, Social media and Mobile.
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iBeacons: what are they and why should marketers care?

iBeacons: what are they and why should marketers care? | Trends & Trending | Scoop.it
Amid all the hullabaloo about multi-coloured iPhones and problems with iOS 7, it was easy to miss the fact that Apple has also unveiled iBeacons.
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Infographic: B2B content marketing trends for 2014 - Brand Republic News

Infographic: B2B content marketing trends for 2014 - Brand Republic News | Trends & Trending | Scoop.it
Over 90 per cent of B2B marketers use content marketing, according to new research, which found more than 70 per cent of those questioned are producing more content than they did last year.
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Soon, all online advertising will be video

Soon, all online advertising will be video | Trends & Trending | Scoop.it
Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.

Via Alex Butler
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Sonia Nofziger Dasgupta's curator insight, April 26, 2013 11:05 AM

While I agree that video is the way of the future, I also believe that advertising as we know is today will be changing significantly in the very near future.  Consumers want, and deserve, more than messages directed at them.  It's an opportunity for the brands and companies that step up to engage consumers.  Quality multimedia content that is relevant to the viewers and invites further interaction has tremendous potential to build brand reputation.

FLITTER's curator insight, May 7, 2013 6:14 PM

Video advertising will double every two years - prediction 

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My 5 Tech Predictions for 2013 - Forbes

My 5 Tech Predictions for 2013 - Forbes | Trends & Trending | Scoop.it
I have previously predicted that 2013 will be an odd year. Of this I am certain.  All the rest are what you might call “serious conjecture.” Maybe one or more will actually come true fully or in part. Then I can call myself a guru.

Via Alex Butler
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Charity WIlls's curator insight, May 24, 2013 10:29 AM

My 5 Tech Predictions for 2013 - Forbes

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Key digital marketing trends for 2013 | Opinion | Marketing Week

Key digital marketing trends for 2013 | Opinion | Marketing Week | Trends & Trending | Scoop.it
Lara O’Reilly gazes through her crystal ball to predict the digital trends that will envelope the industry next year.
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10 Types of Images to Boost Your Social Media Engagement

10 Types of Images to Boost Your Social Media Engagement | Trends & Trending | Scoop.it
As a writer by trade, it's not easy for me to utter these words, but I'm not going to lie: On social media, a picture is worth a thousand words.It's true. Content may be king, b...
Beth Lloyd's insight:

I couldn't agree with this article more... We are all visual in the age of Pinterest, and you can get more customer engagement by using images effectively on your social media channels. YES that does include B2B brands too!

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9 Marketing Trends That Will Define 2014

9 Marketing Trends That Will Define 2014 | Trends & Trending | Scoop.it
As 2013 draws to a close, marketers across industries are gazing into their crystal ball, and wondering what’s...
Beth Lloyd's insight:

THe first of many trends articles as we end 2013 and enter 2014. Mobile and video still ride high for me and making digital more interactive for B2B brands.

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The Rise Of The Social Media Professional [INFOGRAPHIC] - AllTwitter

The Rise Of The Social Media Professional [INFOGRAPHIC] - AllTwitter | Trends & Trending | Scoop.it

Jobs involving social media have exploded in the last few years, with postings for social professionals on LinkedIn growing an incredible 1,357 percent since 2010. Long gone are the days when a single marketing or PR person could manage a branded social networking account in their spare time – certainly to any degree of excellence. Now, the bigger firms need social media managers, marketers, consultants and other specialists* to make sure the work gets done right. Some 42 percent of social media vacancies are senior level, and New York, San Francisco and London are amongst the world’s most social cities. This infographic courtesy of Offerpop takes a closer look at the rise of social media as a profession.


Via Mau, Alessandro Rea
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5 Trends That Will Shape Digital Services In 2013

5 Trends That Will Shape Digital Services In 2013 | Trends & Trending | Scoop.it
At Fjord, we work across domains like media, health care, retail, education, and banking, and the work always involves an element of “new.” A new platform or technology, a new business proposition, or new target users.
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SEO PR: the future for online visibility | The Wall Blog

SEO PR: the future for online visibility | The Wall Blog | Trends & Trending | Scoop.it
For many years the worlds of public relations (PR) and search engine optimisation (SEO) have existed separately, providing companies with their benefits in a
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Seeking answers: What ranks highly for SEO and PPC in 2013?

Seeking answers: What ranks highly for SEO and PPC in 2013? | Trends & Trending | Scoop.it
2012 was a year of continuing development for search marketing, with the Yahoo! Bing Search Alliance, numerous Google updates and the...
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