Making it easier for consumers to be green | Sustainable Industries | Trends in Sustainability | Scoop.it

Sustainable behavior is a challenge for most businesses.

 

Even those that are ploughing through their own operations in order to eke out every possible resource and energy saving still face a Herculean task to become anything like a “sustainable business.” But one thing is certain: for businesses to get closer to this goal, they now need to look beyond their own factory gates and supply chain, and think how on earth to engage customers and consumers in more sustainable behavior.

 

Just when we thought we were getting to grips with the supply chain, now the whole “demand chain” stands in front of us too.