Zara, the world’s largest clothing retailer, today announced a commitment to go toxic-free following nine days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people power in action.
Greenpeace campaigners began a dialogue with Zara (a brand within the Inditex group) in 2011 about eliminating releases of hazardous chemicals from its supply chain and clothes. But it wasn't until this week that the fast-fashion giant caught on to the urgent need to solve its toxic pollution problem.