What’s the hurry? Climate change, resource scarcity, declining ecosystem services, burgeoning populations are now household terms. We are beginning to see the “normalization” of sustainability/CSR.
Yet it seems that the urgency of the situation has escaped us.
Last week at Canadian Business for Social Responsibility’s Summit, Joel Makeower, GreenBiz top gun and author of Strategies for the Green Economy: Opportunities and Challenges in the New World of Business reminded us that we only have 5000 days to redesign everything and turn things around. The only problem is – Joel offered this same number in 2009 when he launched the book. By my calculation, we only have 3905 days (about 10 years) left. If you are in business and you have decided you want to grow your business by 40% in 10 years, I bet you’d have a pretty aggressive plan to do that. Yet, we need a plan to reduce our Greenhouse Gases by 25 to 40 % (based on 1990 levels) and we have no plan. We all need a plan, households, business, and public policy makers.