"Coca-Cola Co. and PepsiCo will have to face the reality that their business model cannot be preserved forever. The world is changing and we're going to call it out," says the CEO of SodaStream.
"If the beverage industry had to create itself now from scratch, it wouldn't do it the way it is. You don't need factories, trucks, bottles and cans," he says. "Transportation for carbonated drinks in the world utilizes 100 million barrels of oil every year. That is 20 times the BP disaster that hit the Gulf of Mexico."