A study by PR firm Edelman shows that nine out of 10 Singaporeans believe it is important for companies to address societal issues, yet only three in 10 think they are doing enough in this area
October 23, 2012 - Salt
Since the global financial crisis in 2008, the topic of corporate behaviour continues to make headline news around the world for the wrong reasons. Trust in business has declined rapidly, and Singapore and Asia have not been immune despite continued business growth. While pockets of businesses around the world understand that there is a need to do good and give back to the society to increase trust and credibility, conventional business leaders in Singapore have not grasped this concept of shared value.
To be successful today, leading brands have demonstrated that shareholders, customers and other stakeholders are taking far more seriously the issue of “how you do it”, over “what you do”. In short, it is about generating profits with purpose....