The social media editor isn't dead, because the evolution of digital roles is core to newsroom success.
Beth Wood's insight:
Insightful - especially for those of us who sometimes wonder... "Is it all worth it? Where are we headed? What's next?" Looking back at the .com boom of the 90s when no one truly understood the why but had to have the what is a great example. Exciting stuff ahead!
Glad to see that more of these tools are incorporating Pinterest. And that we have so many options open to us! I am a believer in SproutSocial, which ranked this year (easy to read analtyics, nice reporting features, saves me much time scheduling tweets and posts) - but still waiting for them to incorporate Pinterest and work out a few kinks.
Instagram has slowly been transitioning towards a model where users can interact with its content on the web, and today it has introduced a full newsfeed for desktop browsers. Now, when you go to Instagram.com, users can see all of the photos posted from the users they follow, like photos by clicking them, and take advantage of inline commenting. For the times when you're not on-the-go and want to catch up on your friends' photos, this should be a much easier way to do so. While Instagram has long maintained focus on providing an excellent mobile experience, it has been building out its web presenceever since being purchased by Facebook. Now, users should be able to get the full Instagram experience on their laptop or desktop — though images can still only be uploaded from your mobile. Instagram co-founder Kevin Systrom wrote that while he believes that photos should be shared while on-the-go, Instagram's web presence will help users have a fast and simple brwosing experience. Instagram says the new feed is live now, though some users are experiencing trouble pulling it up as of this writing.