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Trends in online content
Interesting articles from world of publishers, traditional and digital media and monetization of the content
Curated by Piano Media
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Lionel Barber memo to staff on reshaping the newspaper for the digital age

Lionel Barber memo to staff on reshaping the newspaper for the digital age | Trends in online content | Scoop.it
We are now ready to take the next steps in our successful “digital first” strategy. This is an exciting but also challenging opportunity for all journalists at the Financial Times.
Piano Media's insight:

The FT, heading towards full digital, is shifting away from print deadlines to accomodate people's online and table reading habits. This change will reshape the staff and its habits. Interesting digital shift. 

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The newsonomics of the German press’ tipping year

The newsonomics of the German press’ tipping year | Trends in online content | Scoop.it
The United States isn't the only place where mainstay newspaper companies are realizing it's time to reduce their reliance on print. One recent deal in Germany has gotten the nation's media circles buzzing.
Piano Media's insight:

Ken Doctor isn't wrong, German publishing is undergoing a massive paradigm shift and Piano is at the forefront of this change. 

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Hal Varian: the economics of the newspaper business

Hal Varian: the economics of the newspaper business | Trends in online content | Scoop.it
The text below is that of the speech given by Hal Varian, Chief Economist at Google, on 25 September 2013 in Milan at the awards ceremony of the annual Italian journalism award È giornalismo.
Piano Media's insight:

Nothing really to add to this article, it points out the most obvious trends in the newspapering world. 

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#mms13: Tracking Times and Sun subscribers across devices | Media news | Journalism.co.uk

#mms13: Tracking Times and Sun subscribers across devices | Media news | Journalism.co.uk | Trends in online content | Scoop.it
Mobile times: 67 per cent of sign-ups to The Times are from smartphones and tablets
Piano Media's insight:

Holy Cow! 67% of people signing up for the Sun or the Times of London are doing so from their phone or tablet. That's amazing and is indicitive of changing consumption habits. Wonder if Bezos will exchange his WP for kindles in the near future. 

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Most mobile news consumers prefer browser over apps, RJI finds | Knight Digital Media Center

Most mobile news consumers prefer browser over apps, RJI finds | Knight Digital Media Center | Trends in online content | Scoop.it
Piano Media's insight:

According to the Reynolds Journalism Institute, most people using mobile devices still prefer to read news on their browsers vs. apps. That's interesting news for all the publishers out there who are making new apps to present their content. 

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Garry Martin's curator insight, September 25, 2013 1:46 PM

I think we will see the app numbers increase significantly as news services realise that an app can provide a communication link to their readers. Interesting that the younger demographic has the least 'no preference' number..

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Slovak Startup Piano Media Reports Effectiveness of Metered Paywalls

Slovak Startup Piano Media Reports Effectiveness of Metered Paywalls | Trends in online content | Scoop.it
Slovak paywall technology company Piano Media reports effectiveness of metered paywalls.
Piano Media's insight:

Piano gets a nice write up by Natasha Starkell on her blog, Goal Europe.

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The Pros and Cons of the Time-Based Meter from Press+ for Online Video

Piano Media's insight:

Not convinced that the Press+ video meter will work, but what the heck, monetization methods for all content are worth a shot. 

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Newsquest raises prices, sees sales plunge and laughs all the way to the bank

Newsquest raises prices, sees sales plunge and laughs all the way to the bank | Trends in online content | Scoop.it
Roy Greenslade analyses falling regional circulation figures in the light of one publisher's profit-making strategy
Piano Media's insight:

Have to agree with Roy, Newsquest (British Gannett subsidary) is killing off its print business by hiking newspaper prices that, in turn, is dramatically decreasing circulation. There is a bright spot, online circulation is way up though. The question, rightly posed by Roy, is whether Newsquest will kill the goose laying the golden eggs. 

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News Corp Launches Global Private Ad Exchange

News Corp Launches Global Private Ad Exchange | Trends in online content | Scoop.it
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com.
Piano Media's insight:

News Corp. gets in on the global ad buy, taking more ads out of the hands of locals. That will turn digital advertising dimes into digital advertising pennies. 

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San Francisco paper took $500,000 with paywall before taking it down

San Francisco paper took $500,000 with paywall before taking it down | Trends in online content | Scoop.it
Former editor on the problems of newspapers charging for online access
Piano Media's insight:

Interesting insights from the takedown of the SF Chronicle's paywall. Looks like they made $500K in four months, but they figure that journalism, not the paywall business model is busted. Don't know if that's true, but it's certainly an interesting point of view. 

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Newspaper paywalls across Canada - Toronto - CBC News

Newspaper paywalls across Canada - Toronto - CBC News | Trends in online content | Scoop.it
This week the Toronto Star became the last of the four major daily newspapers in Toronto to erect a paywall. How does it stack up with the rest of the country's newspapers?
Piano Media's insight:

A groovy graph showing Canadian newspapers and how much it costs to access their content. The Toronto Star became the last of the four major Toronoto papers to put up a paywall. 

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Amid Criticism, Support for Media’s ‘Watchdog’ Role Stands Out

Amid Criticism, Support for Media’s ‘Watchdog’ Role Stands Out | Trends in online content | Scoop.it
Overview Public evaluations of news organizations’ performance on key measures such as accuracy, fairness and independence remain mired near all-time lows.
Piano Media's insight:

Well, this is welcome news! The public, after years of skepticisim and "MSM" bashing, is again realizing the importance of journalism. Now let's hope they support it with their dollars, registering and paying for their local newspapers, downloading and paying for the best magazines on their tablets and ignoring the silly, bloviating bloggers who only spew forth on what they read in MSM anyway. 

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A few 'pointers' from Ken Doctor - World News Publishing Focus by WAN-IFRA

A few 'pointers' from Ken Doctor - World News Publishing Focus by WAN-IFRA | Trends in online content | Scoop.it
The website of WAN-IFRA, World Association of Newspapers and News Publishers.
Piano Media's insight:

Ken Doctor moderated the World Publishing Expo's opening ceremony and set the stage with some pretty interesting facts about the state of media publishing in 2013: print ad decline is in freefall, private investors are snapping up newspapers, engagement is the new key to drive online subscriptions, and more. 

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The Australian Has 40,500+ Digital Subscribers, Gains Insights on Those Who Don’t Convert

Piano Media's insight:

American and European newspapers should be encouraged by the Australian's findings, which indicate that multi-device access is not a threat, but rather a desired benefit and perk to digital subscription sales. 

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The newsonomics of selling more stuff

The newsonomics of selling more stuff | Trends in online content | Scoop.it
Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
Piano Media's insight:

Can't disagree with the Doctor here, newspapers are going to sell more stuff and Bezos will lead the way.  

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The Economist rethinks 'lean forward, lean back' model | Media news | Journalism.co.uk

The Economist rethinks 'lean forward, lean back' model | Media news | Journalism.co.uk | Trends in online content | Scoop.it
The rise in popularity of touch-screen devices means publishers should be 'touch first and mobile second', Neelay Patel from The Economist Group tells conference
Piano Media's insight:

Lean forward, lean back, lean in, the Economist doesn't care, they just want the reader to consume their content where ever they want to. Seems pretty smart in the days where everyone has a smart phone, a tablet, a lap top, a desktop and a work computer. 

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Paid Content Blog - Piano Media

Paid Content Blog - Piano Media | Trends in online content | Scoop.it
Insights, best practices and interesting trends in Paid Content and Content Monetization. Enjoy it and free to comment or send us an email.
Piano Media's insight:

We have set up a blog on the Pianomedia.com website to discuss paid content strategies, metered systems vs. freemium, etc. Our first article has been posted, it's about how publishers can estimate where to set their meter if they are indeed running a meter on their website. Check it out and feel free to comment. 

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Piano’s Meter Sends Revenue Upwards

Piano’s Meter Sends Revenue Upwards | Trends in online content | Scoop.it
Three months after Piano partners introduce online metered payment systems, revenues jump more than 100%
Piano Media's insight:

At Piano Media we've just released some exciting results from some newspapers running our metered system. Both revenue and subscribers are significant up on those sites who implemented the Piano meter. Further, opt-out subscribers were retained at a very high rate, more than 44% after three months. 

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Memo #1 to Jeff Bezos: Try Washington Post Prime

Memo #1 to Jeff Bezos: Try Washington Post Prime | Trends in online content | Scoop.it
Tweet Be Sociable, Share! Tweet Related columns: Culture War: Jeff Bezos and The Washington Post Tweet  by Jean-Louis Gassée After predicting the death of newspapers, that was last year, Jeff Bezos, the Amazon founder, now buys himself the The...
Piano Media's insight:

Filloux is right, without excellent customer service a company who wants anyone to pay for anything on the internet is whistling in the wind. If Filloux, a hard-core news consumer gives up on digital newspaper and magazine subscriptions, you KNOW you are doing something wrong. 

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Bill Creighton's curator insight, September 9, 2013 9:15 AM

 

Customer Experience Matters.

 

You know the news outlet is not thinking about the customer when their systems allow content sharing but the experience is completely shut down by registrations and paywalls before getting to the story.

 

Paywalls and meters certainly have a place but at least let the Consumer into your store before hittng them up for money. Give the a taste of the good stuff.

 

 

 

 

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For Media Cos., CMS World Gets Complex | NetNewsCheck.com

For Media Cos., CMS World Gets Complex | NetNewsCheck.com | Trends in online content | Scoop.it
Content Management Systems serving the local media industry have taken a quantum leap forward, and choosing the right CMS has become more complicated than ever.
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The Tyee – Canada, Leading the World into Paywalls

The Tyee – Canada, Leading the World into Paywalls | Trends in online content | Scoop.it
Charging for online news is a bigger trend here than US or Europe.
Piano Media's insight:

This article is a little old, but the information is pertinent, over 80% of newspapers in Canada charge raders for online content, or will do so in the immediate future. That's twice the rate of paywalls in the USA. 

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Price hikes on content — and then what?

Price hikes on content — and then what? | Trends in online content | Scoop.it
Newspapers should absolutely start charging higher prices for their content — both print and digital. But only if the increased revenues are used to shore up the core business and invest in next-generation business models.
Piano Media's insight:

Steve Gray thinks there is room for print subscription growth to shore up revenue as papers work out their digital subscription strategies. 

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The Sun retains 64% of original market share following paywall move - report

The Sun retains 64% of original market share following paywall move - report | Trends in online content | Scoop.it
Website's UK market share dropped from 1.27% to 0.81%
Piano Media's insight:

Early results from the Sun's paywall are in, after 10 days they only lost 36% of their market share, far less than the 66% experienced by Murdoch's other London daily, the Times of London. It'll be interesting to see what happens when their opt-out £1 trial period ends. Stay tuned.....

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Toronto Star introduces paywall | Poynter.

Create. Inform. Engage. | Journalism training, media news & how to's
Piano Media's insight:

The Toronoto Star introduces its own paywall, $4.99 if you're a paper subscriber or $9.99 (Canadian) for purely digital access. So now, Toronoto, a two-newspaper town, is a two paywall town as well. 

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