TRENDS IN HIGHER EDUCATION
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Higher Education Marketing in the Age of Hypertargeting

Higher Education Marketing in the Age of Hypertargeting | TRENDS IN HIGHER EDUCATION | Scoop.it

Hypertargeting through social media allows higher education institutions to reach individuals most likely to purchase their product for a fraction of the cost of traditional marketing methods.

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Transfer: An Indispensable Part of the Community College Mission

Transfer: An Indispensable Part of the Community College Mission | TRENDS IN HIGHER EDUCATION | Scoop.it

This brief examines transfer as a core function of community colleges. I examine multiple facets of transfer, including its role as a pathway to the bachelor’s degree, the mobility of credits between institutions, and current and future challenges associated with transfer.

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Choice of College Major Can Mean Millions Over Career, Census Bureau Reports

Choice of College Major Can Mean Millions Over Career, Census Bureau Reports | TRENDS IN HIGHER EDUCATION | Scoop.it

The field of bachelor’s degree makes a considerable difference in a college graduate’s annual earnings, according to 2011 American Community Survey (ACS) data released today by the U.S. Census Bureau. These differences add up over the span of one’s work-life. For example, among people whose highest degree is a bachelor’s, engineering majors earn $1.6 million more than education majors. These findings come from two separate ACS reports released today. The first report Field of Degree and Earnings by Selected Employment Characteristics: 2011, provides information about the relationship between the field of bachelor’s degrees, median annual earnings, and the likelihood of full-time employment. The second report, Work-Life Earnings by Field of Degree and Occupation for People With a Bachelor’s Degree: 2011, explores the relationship between how far one goes in school and how much money one might make over the course of a 40-year career (from age 25 to 64). It goes into further detail for people whose highest degree is a bachelor’s by investigating how college major and occupation impact these work-life earnings. This is the first time the Census Bureau has ever analyzed work-life earnings by both field of degree and occupation.

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Intended Purposes Versus Actual Function of Digital Badges

Intended Purposes Versus Actual Function of Digital Badges | TRENDS IN HIGHER EDUCATION | Scoop.it

Categorizing assessments according to their intended purposes is problematic. Focusing on purposes overlooked the fact that the same assessment could be summative for some kinds of learning and formative for other kinds of learning.

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My View: The future of credentials

My View: The future of credentials | TRENDS IN HIGHER EDUCATION | Scoop.it

These competency-based assessments will not eliminate the need or value of universities for many students. If you decide to attend a university, you will be immersed in a community of inspiring peers and professors doing amazing things. The universities themselves will continue to conduct cutting-edge research that pushes society forward. College will become something similar to an MBA - an optional path that could help, but one that is not a requirement for a satisfying, well-paying profession.

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Enrollments fall for first time in 15 years

Enrollments fall for first time in 15 years | TRENDS IN HIGHER EDUCATION | Scoop.it

It's official: Higher education is shrinking, for the first time in at least 15 years. Total enrollment at American colleges and universities eligible for federal financial aid fell slightly in the fall of 2011 from the year before, according to preliminary data released Tuesday by the U.S. Education Department's National Center for Education Statistics.

 

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The Future of MOOCs

The potential for MOOCs, Massive Open Online Courses, to fundamentally change the realm of higher education is clear: students worldwide can take courses and earn certificates from top-tier universities for free.

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Reinventing College To Prepare Us For The Future, Not The Past

Reinventing College To Prepare Us For The Future, Not The Past | TRENDS IN HIGHER EDUCATION | Scoop.it

College was designed to prepare students for a 20th-century economy, and it’s not catching up fast enough to the realities of the modern world. How can we overhaul the entire system?

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Open Educational Resources in Brazil

Open Educational Resources in Brazil | TRENDS IN HIGHER EDUCATION | Scoop.it
This is the second IITE publication within the series of case studies summarizing best practices of OER development in non-English-speaking countries. The study contains an overview of the Brazilian educational landscape, national educational policy and the strategies of ICT use in education.
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Hobsons Partners with YOUniversityTV to Build Connections with Video | University Business Magazine

Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, has partnered with YOUniversityTV, the world’s largest college video tour network, to facilitate deeper connections between institutions and prospective students.
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Six Places To Get Support After You Graduate

Six Places To Get Support After You Graduate | TRENDS IN HIGHER EDUCATION | Scoop.it

After you have finished schooling and you start looking for a job, you may still find it rough to find a job on your own.

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What will the 2012 election mean for education?

What will the 2012 election mean for education? | TRENDS IN HIGHER EDUCATION | Scoop.it

Join AEI for a balanced discussion of what the 2012 election results will mean for the potential reauthorization of the ESEA, federal education spending, state and local issues and other pressing concerns.

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Grand Canyon uses online to pay for scholarships and campuses

Grand Canyon uses online to pay for scholarships and campuses | TRENDS IN HIGHER EDUCATION | Scoop.it

Looking like a nonprofit, Grand Canyon University pays for a thriving campus and generous scholarships with a big online program. Will other for-profits copy the model?

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Study finds that liberal arts colleges are disappearing

Study finds that liberal arts colleges are disappearing | TRENDS IN HIGHER EDUCATION | Scoop.it

A new study finds a significant decline over the last 20 years in the number of institutions whose missions align with the sector. Some liberal arts colleges are disappearing, while others are changing their curricular focus and approach to undergraduate education. An increasingly small number of these institutions have been able to maintain a dominant arts and science emphasis in their curricula. The influence of this sector may be diminishing as their numbers decrease and their educational focus becomes less clear.

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American Community Survey Data on Educational Attainment - Pathways After a Bachelor's Degree

American Community Survey Data on Educational Attainment - Pathways After a Bachelor's Degree | TRENDS IN HIGHER EDUCATION | Scoop.it

Educational attainment refers to the highest level of education that an individual has completed. This is distinct from the level of schooling that an individual is attending. The  the U.S. Census Bureau also released today a series of infographics, Pathways After a Bachelor’s Degree. These infographics, based on the 2010 ACS, examine 13 different bachelor’s degree majors and for each one, looks at the estimated work-life earnings at each level of education from a bachelor’s on up, as well as work-life earnings among selected occupations at these different education levels. They show, for instance, among social science majors working as financial managers, those who have a bachelor’s degree earn $3.5 million while those with a master's degree earn $4.6 million over a work-life.

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Academic Earth. A forgotten MOOC provider?

Academic Earth. A forgotten MOOC provider? | TRENDS IN HIGHER EDUCATION | Scoop.it

Academic Earth aims to provide everyone with the opportunity to earn a world-class education by offering free online classes and online learning tools. Whether you’re looking to advance your career or take classes that interest you, Academic Earth can connect you to the world’s top universities and scholars. Click below to learn how.

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The Curious Case of Overseas Campuses

The Curious Case of Overseas Campuses | TRENDS IN HIGHER EDUCATION | Scoop.it

Universities are opening outposts in distant countries, but it’s not clear why.  It appears that college administrators are prone to overestimating the benefits and underestimating the costs of IBCs. On the other hand, at this point IBCs are being built faster than they’re being taken down. Whether the IBC trend continues depends on the broader picture of how higher education develops in the future. If traditional universities begin to face a crisis, as some have predicted, IBCs may be among the first things cut.

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The Evolution of Augmented Reality Applications for Education and Instructional Use

The Evolution of Augmented Reality Applications for Education and Instructional Use | TRENDS IN HIGHER EDUCATION | Scoop.it

One of the emerging technologies in my research ‘to do’ queue for some time now has been Augmented Reality. This week I spent some time trolling the web for insights into instructional applications of this new technology. I found a number of interesting sites, sources, and videos demonstrating applications and prototypes.

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Nonprofit colleges spark new competition online, study finds

Nonprofit colleges spark new competition online, study finds | TRENDS IN HIGHER EDUCATION | Scoop.it

A growing number of nonprofit colleges have become big fish in online education and are targeting a working-adult-student market long-dominated by for-profit institutions. As the competition heats up, better-informed consumers will increasingly seek out online programs based on price and brand strength. Those were the findings of new research from the Parthenon Group, a strategic consulting firm. Parthenon has conducted previous studies with favorable outcomes for the for-profit sector, but gives nonprofits a bit of an edge in this report, which is dubbed “Are the Sleeping Giants Awake? Non-Profit Universities Enter Online Education at Scale.”

 

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Zimbabwe pushes for open education despite oppresion

Zimbabwe pushes for open education despite oppresion | TRENDS IN HIGHER EDUCATION | Scoop.it

Despite Mugabe's oppresive regime in Zimbabwe, some Zimbabweans are working to increase open access in higher, secondary, and primary education. At the university level, open access, such as at the University of Zimbabwe and 13 other higher institutions, means free links to peer-reviewed literature and allowing users to read, download, copy, print, or search them. The aim is to increase knowledge and information through open access.

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Codecademy Now A Part Of NYU’s Curriculum

Codecademy Now A Part Of NYU’s Curriculum | TRENDS IN HIGHER EDUCATION | Scoop.it
The integration of digital learning with brick and mortar schools continues. Codeacademy and New York University's Steinhardt School of Culture, Education, and Human Development have just announced a partnership.
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The Future of Higher Education: Credits, For-Profits, Google, Marginal Revolution

The Future of Higher Education: Credits, For-Profits, Google, Marginal Revolution | TRENDS IN HIGHER EDUCATION | Scoop.it
Here’s the latest update on what’s going on with the “future of higher education” and digital education innovation. This time around we have innovation in credentials, for-profit prestige, flipped classrooms, and of course “the reports of  the death of higher education have been greatly exaggerated.” I try to keep the posts simple and stick to the interesting stories since there’s a new online university or ed startup every day it seems.
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ASU Forum in DC. The future of US Universities

ASU Forum in DC. The future of US Universities | TRENDS IN HIGHER EDUCATION | Scoop.it

The panel on November 14 at the National Press Club in DC will be tasked with proposing the kind of disruptive innovations that can retain America’s preeminence in higher education. Digital technology will play an increasingly important role in higher education.  What are the pros and cons of that trend?  Will non-traditional, for-profit colleges and universities lead the innovation?  And if they do, will many of our campus-based institutions go the way of the typewriter and rotary telephone? Are MOOCS the wave of the future or a passing fad? Can we finally master, perhaps with the assistance of technology, science and math education, and teacher training? Digital Natives: Does the generation weaned in the age of the internet learn differently?  If so, how will colleges and universities adapt? How will we deal with the challenges of educating an increasingly diverse population? A family’s socio-economic status is a better predictor of college success than academic achievement in secondary school.  How can that be reversed? Are we prepared to provide the kind of lifelong education the modern economy requires?  And if learning must be lifelong, does the traditional four-six year degree model still make sense?   

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Parchment Enhances Its Industry-Leading e-Transcript Exchange Platform with Analytics Tools

Parchment Enhances Its Industry-Leading e-Transcript Exchange Platform with Analytics Tools | TRENDS IN HIGHER EDUCATION | Scoop.it

Parchment expands product suite with new offering that redefines enrollment analytics; updates Docufide to improve usability, automation and intelligence.

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Top Five Lessons Main Campuses Could Learn from Continuing Education

Top Five Lessons Main Campuses Could Learn from Continuing Education | TRENDS IN HIGHER EDUCATION | Scoop.it

Main campus administrators could ensure the ongoing survival of their institutions by taking notes from the every-day operations of their own continuing education units.

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