For MOOCs to work, a couple of things need to happen. First, MOOC providers must figure out how they can package their products for credential-granting institutions. In turn, a given institution must determine how, where -- and if -- MOOCs fit into an institution's general competitive advantage. That will depend on the nature of the institution. A top-tiered research institution employing renowned faculty of its own would probably have no place for MOOCs. In fact, such institutions are the very ones exporting their products to institutions on lower tiers of the higher education hierarchy.