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Les 100 premiers jours d'une Chief Digital Officer : L'Oréal témoigne

Les 100 premiers jours d'une Chief Digital Officer : L'Oréal témoigne | Trends | Scoop.it
En mars 2014, L'Oréal a nommé une Chief Digital Officer membre de son Comex. Un an plus tard, son plan stratégique de transformation est en cours. Elle souligne l'importance d'adopter la culture de...

Via Stephane Ingrassia
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5 exemples inspirants d'infographies interactives

5 exemples inspirants d'infographies interactives | Trends | Scoop.it
La data visualisation, de plus en plus digitale, permet à un nouveau format d'émerger : l'infographie interactive. Présentation en 5 exemples réussis.

Via Tolokonnikoff - Seratoo , François Scheid
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20 ressources pour apprendre aux enfants à programmer et coder

20 ressources pour apprendre aux enfants à programmer et coder | Trends | Scoop.it

Coder fait intervenir plusieurs domaines : la créativité, la stratégie, la logique et même la coopération. Ce n’est pas forcément pour des geeks mais c’est à la portée de tout le monde.

 

Voici 20 resources (la plupart en anglais) que l’on peut utiliser pour introduire la programmation auprès de vos enfants:
Via Jacques Urbanska
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7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Roadblocks to Digital Marketing Transformation | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Trends | Scoop.it
Marketing success requires a commitment to consistently create exceptional customer experiences, along with transparency, agility, and accountability at all levels. Unfortunately, many marketing leaders struggle to win and maintain internal support for digital marketing transformation.

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Jeff Domansky's curator insight, August 12, 2014 10:58 PM

Paul Roetzer writes a thoughtful post and reflections on marketing leadership.

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Time for digital transformation - Accenture 2013-2014 survey on CMOs and digital transformation - …


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Three ways to tell your brand's story with social media | Ologie

Three ways to tell your brand's story with social media | Ologie | Trends | Scoop.it

We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.

 

No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons:

-  Bringing valuable or entertaining content to othersDefining ourselves to others

-  Growing relationships

-  Spreading the word about causes or brands we care about.

 

If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2014 2:25 AM

Three ways to tell your brand's story effectively social media.

LocalMark's curator insight, July 18, 2014 9:15 AM

We couldn't have said it better ourselves: share your brand's story. 

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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Trends | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky
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Phil Lauterjung's curator insight, November 10, 2013 4:19 PM

Useful resource of helps for any business. Enjoy!

 

 
Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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Faire du marketing sur les réseaux sociaux « professionnels »

Faire du marketing sur les réseaux sociaux « professionnels » | Trends | Scoop.it
Comment intégrer les réseaux sociaux dans sa stratégie marketing  ? Comment lancer une marque sur les médias sociaux  ? Quelles plates_formes...

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Trends | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

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celineonline's curator insight, April 29, 2014 7:21 AM

Avant de commencer à créer votre contenu, il vous faut une stratégie de contenus, structurée et documentée. Découvrez dans cet article 10 étapes à suivre pour faire évoluer votre stratégie de contenu.

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Top 7 Social Media Trends Every B2B Leader Should Be Following

Top 7 Social Media Trends Every B2B Leader Should Be Following | Trends | Scoop.it
Do you frequently follow social media trends to improve your marketing campaigns? As B2B leaders, it is important for you and I to stay on top of new developments in the world of social media. For that reason, this infographic by Media Mosiac is an appropriate reminder to keep 7 key social media trends in mind. […

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celineonline's curator insight, May 17, 2014 6:21 AM

7 tendances clés du social média à prendre en compte en B2B. Laquelle rajouteriez-vous ?

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Worldwide Smartphone Usage to Grow 25% in 2014

Worldwide Smartphone Usage to Grow 25% in 2014 | Trends | Scoop.it
Consumers worldwide are rushing into the embrace of the smartphone market, and just under one-quarter of the total population will use such a device this year as the audience grows by 25.1%, according to new eMarketer estimates. In addition, smartphone penetration in nine countries worldwide will surpass 50% in 2014.

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celineonline's curator insight, June 15, 2014 5:53 AM

L'Internet mobile est un marché en pleine croissance, à prendre en compte dans votre stratégie digitale, notamment à travers l'adaptation de votre site web et de ses contenus pour la lecture, la navigation et le partage  sur les smart phone.

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Les principes du "Content Marketing"

Les principes du "Content Marketing" | Trends | Scoop.it
Le marketing de contenu est incontournable aujourd’hui et le sera encore plus à l’avenir. Mais en quoi consiste-t-il et comment s’insère-t-il dans une stratégie de marketing globale ?

Via celineonline
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celineonline's curator insight, June 28, 2014 12:20 PM

Eclairage sur le marketing de contenu 

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How P&G Presents Data to Decision-Makers

How P&G Presents Data to Decision-Makers | Trends | Scoop.it
When it comes to data visualization, it's not how creative you are, but how common.

Via Ronald van Loon
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How to Decide Which Content to Sell and What to Give Away for Free

How to Decide Which Content to Sell and What to Give Away for Free | Trends | Scoop.it
People will pay for in-depth, step-by-step guidance

In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle.

People will happily pay to be given the whole thing wrapped up in convenient packaging — even if the information was previously available for free.

Via Neil Ferree
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Dean Ryan G. Martin's curator insight, April 4, 2015 5:33 AM

I thought there's no difference between free and paid content. Content is still KING whether it's paid or free, right? Yet, Chris Garret made realize free content is about connecting with your target audience. Paid content is offered when the audience is converted into first-time or repeat buyers. 

Jack Later's curator insight, April 4, 2015 5:08 PM

AWESOME

 

Randy Bauer's curator insight, April 11, 2015 2:29 PM

Free vs. Paid Content

Think about the Bikini Principle as referred by Brian Clark

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Marketing digital : des métiers en tension

Marketing digital : des métiers en tension | Trends | Scoop.it
Beaucoup d'expériences et très peu d'expertise. C'est l'un des constats du premier 'Baromètre des métiers et des compétences de la transition numérique dans le secteur du marketing et de la communication'. L'IAB propose une photographie de ces nouveaux métiers qui ne trouvent pas de ... candidats.

Via François Scheid
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The Top 10 Benefits Of Social Media Marketing | Forbes

The Top 10 Benefits Of Social Media Marketing | Forbes | Trends | Scoop.it

...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

 

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...


Via Jeff Domansky
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Mr Tozzo's curator insight, August 12, 2014 9:29 AM

The Top 10 Benefits Of Social Media Marketing | Forbes

Matthias K M ADIKA's curator insight, August 13, 2014 7:08 AM
Love this!
Natan Amos's curator insight, July 3, 2015 12:14 AM

I connected with this article because as I was reading through it I kept thinking about the family business that I work for currently. For instance, the credibility and trust of your business is determined heavily on the loyalty to the customers and having a goal of them coming back for multiple purchases. Social media marketing is a great tool to help reach this goal as it easily connects customers with the business. Posting what the customers want to see not only attracts them to come back but also to recommend the advertisement or post to others.

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ROI On Social Media Is Not That Hard To Prove | Sean Clark

ROI On Social Media Is Not That Hard To Prove | Sean Clark | Trends | Scoop.it

When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively.

 

First we need to set our objectives.

 

What are you trying to achieve from your social media activity? Here are some typical examples:

- Lead generation

- Sales

- Retention

-Reach

- Email signups

- Cost reductions


Via Jeff Domansky
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Martin (Marty) Smith's curator insight, August 12, 2014 9:17 PM

Social Media Key Performance Indicators (KPIs) make ROI easy to see, track, analyze and improve.

Daniel McKean's curator insight, August 13, 2014 6:17 PM

Mid to Small Companies Still Struggle With Social Media

 

First-hand experience as a digital analyst working with companies of all sizes reveal there is still a great deal of poor execution among mid to small companies when it comes to practicing social media. Strategies, tactics and community management all too often are misaligned to the realities of how best to leverage social media.

 

Several things to keep in mind to realize ROI.

 

Don’t Act Impulsively

There is a big di­fference between understanding the marketplace & knowing when to leap into the latest platform.

 

QUESTIONS TO CONSIDER:

• Is this new network a fad or does it have potential longevity?

• Does the purpose of the network align with our brand and social identity?

• Is our current or potential audience on this network?

• What content and tools do we need to successfully manage on a daily basis?

• Will we see a return on investment / energy if we join this network?

 

And remember Social media and the strategy applied is no longer just a micro-segment of marketing. Think beyond the basics and take into account your company’s general business objectives, fiscal plans and sales goals, then align your strategy to that agenda. If no metrics currently exist—be proactive!

 

Establish benchmarks, create metrics, track progress and merchandize appropriately.

 

QUESTIONS TO CONSIDER:

• Do my social goals support greater business goals?

• Are the social strategies and tactics outlined attainable?

• What is our brand voice and how do we adapt that for social?

• What resources, human and technological, do we need to flourish?

• What processes are in place to test, learn and adjust as necessary?

 

Be smart. Track, analyze and report on results to prove ongoing value and return for the company and ROI will start to become evident if social media is practiced well.

Martin (Marty) Smith's comment, August 14, 2014 12:37 AM
EXCELLENT comments @Daniel McKean! Marty
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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Trends | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


Via Lauren Moss, malek, Os Ishmael
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Kelly Coffee's curator insight, January 9, 2015 10:46 AM

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 11, 3:42 AM
And you do need Google power, right?
Teresa Maceira's curator insight, April 8, 8:32 PM
Add Google hacks to a students research skill set
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Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog

Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog | Trends | Scoop.it

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it!

 

The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.

 

What I appreciate most is this quote (slightly edited):

Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions....


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Jeff Domansky's curator insight, July 19, 2014 1:34 AM

Douglas Karr shares great tips for retailers who need to know about discount and coupon strategies. It's a useful reference.

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Apple Reveals iOS 8: Interactive Notifications, Health App and More

Apple Reveals iOS 8: Interactive Notifications, Health App and More | Trends | Scoop.it
“ Apple unveiled iOS 8 to the public at WWDC 2014, showing off many new features that will soon come to iPhones and iPads.”
Via François Scheid
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B to B summit 2014 par Aressy I Get+ I Oracle Marketing Cloud - Eloqua

Pour la première fois en France le BtoB Summit réunit les experts du marketing et de la communication dédiés au BtoB. Une matinée organisée le jeudi 12 juin 20…

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Enterprise Content Marketing Research: Where Does Success Lie in 2014?

Enterprise Content Marketing Research: Where Does Success Lie in 2014? | Trends | Scoop.it
The latest Content Marketing Institute research confirms that B2B enterprise marketers continue to face challenges in integrating content marketing across their organizations. Find out more about t...

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celineonline's curator insight, April 26, 2014 1:23 PM

Résultats de l'étude sur le marketing de contenu en B2B. Et vous, où en êtes vous ? Avez vous une stratégie de contenu claire ? Mesurez vous l'efficacité de votre marketing de contenu ?

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"Emotion Marketing", aussi en BtoB ?

"Emotion Marketing", aussi en BtoB ? | Trends | Scoop.it
L'une des répercussions les plus fortes de l'émergence d'Internet dans la vie professionnelle est que le comportement d'achat des professionnels (les acheteurs BtoB) a profondément changé. Place à l'émotion...

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[Expert] La transformation digitale, royaume des profils atypiques - FrenchWeb.fr

[Expert] La transformation digitale, royaume des profils atypiques - FrenchWeb.fr | Trends | Scoop.it
« Les leaders de demain ne rentrent pas dans le moule de ceux d’hier ». Par Bertrand Duperrin.

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celineonline's curator insight, June 15, 2014 7:00 AM

prendre en compte cette réflexion pourrait éviter pas mal d'échecs dans la transformation digitale des entreprises. A lire et partager auprès des RH et responsables métiers.

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15 Storytelling Techniques to Transform Your Audience Today | Wakingstar

15 Storytelling Techniques to Transform Your Audience Today | Wakingstar | Trends | Scoop.it

Whether it's personal or organizational stories, the techniques to find and tell your story are similar.  Read the full article to find out more about these 15 techniques to beef up your storytelling skills:

Know the changeOwn your messageBridge itDetails, details!Surprise!Travel across timeGet thyself a story buddyFind the lessonMake visual stepping stonesSet a low bar for yourself as you beginRemember, it’s a journeyFind 5 storiesPracticeListenSet your sights on your end line[bonus] Tell it before you write it
Via Kim Zinke (aka Gimli Goose)
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iPMNB's curator insight, June 22, 2014 8:39 AM

Storytelling is a wonderful weapon to get people involved in what you are doing. Here you can find some tips.

Michelle Gilstrap's curator insight, June 23, 2014 2:52 PM

Good insights for anyone who does Public Speaking for their business or for their company.

Alfonso Gomez's curator insight, June 23, 2014 8:04 PM
All kind of journey means a transformation opportunity