What's Trending: Social Media
1 view | +0 today
Follow
What's Trending: Social Media
What's Trending: Social Media
A monthly round-up of news, tips and announcements in the world of social media communications & marketing for higher ed professionals.
Curated by Rob Mathis
Your new post is loading...
Your new post is loading...
Scooped by Rob Mathis
Scoop.it!

How to Calculate the ROI On Your Social Media Marketing - Multichannel Merchant

How to Calculate the ROI On Your Social Media Marketing - Multichannel Merchant | What's Trending: Social Media | Scoop.it
How to Calculate the ROI On Your Social Media Marketing
Multichannel Merchant
With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.
Rob Mathis's insight:

Interesting mix of ROI methods for transactional and non-transactional social media tactics.

more...
No comment yet.
Scooped by Rob Mathis
Scoop.it!

Instagram Introduces Advertising

Instagram Introduces Advertising | What's Trending: Social Media | Scoop.it
Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. Instagram is a place...
Rob Mathis's insight:

A natural progression for the company. It will be interesting to see how these ads look. Hoping they will be "native" in appearance and leverage what has made brands a natural fit for Pinterest in the first place.

more...
No comment yet.
Scooped by Rob Mathis
Scoop.it!

3 Types of Go-To Shareable Content for Higher Education | Social ...

3 Types of Go-To Shareable Content for Higher Education | Social ... | What's Trending: Social Media | Scoop.it
Communication professionals must have a set of "go-to" content for times when interactivity is declining, or your brand has had negative exposure. Here are three types of content that are sure to help boost positive interactions ...
Rob Mathis's insight:

Sharing a sense of place is always one of the most powerful (and popular) ways to connect with our community online. Our followers love seeing what campus looks like and how students are learning today.

more...
No comment yet.
Scooped by Rob Mathis
Scoop.it!

Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | What's Trending: Social Media | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
Rob Mathis's insight:

If you could stereotype social networks, here's what it would look like!

more...
No comment yet.
Scooped by Rob Mathis
Scoop.it!

Transparency in higher education social media

Transparency in higher education social media | What's Trending: Social Media | Scoop.it
As higher education social media marketers, we often fill our workday with generating content and entwining social media into university goals. These are two of my top priorities, but I challenge myself and other SMAs to focus ...
Rob Mathis's insight:

Interesting article, mainly for the advice on user-generated content. Most important to tap into  conversations that are happening organically as opposed to trying to start the conversation and hoping students will join.

more...
No comment yet.
Scooped by Rob Mathis
Scoop.it!

2013 Search Engine Ranking Factors Survey & Correlation Data - Moz

Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.
more...
No comment yet.