As technology generates more transparency, consumers will hold businesses to higher standards, with no room for flimflammery or deceit. Being proactively trustworthy requires you to watch out for your customer’s interest even when your customer isn’t paying attention.
On Thursday, Millennial Media published its newest S.M.A.R.T. Report With a strong emphasis on entertainment’s expanding role in our mobile lives, the report indicates that Motion Picture releases were the top subcategory in the entertainment vertical, making up 42 percent of all campaigns. TV and DVD releases were in the second and third spots, respectively. Not surprisingly, promoting a product launch or release was the top goal for entertainment advertisers, making up 50 percent of all campaigns. As we might expect, more than half of all entertainment campaigns gave consumers the opportunity to watch a video. This was more than double the overall average for all verticals. What’s more, some 23 percent of entertainment campaigns included mCommerce (allowing consumers to purchase movie tickets, DVDs, etc., directly from their devices) as an option – more than double the overall average once again.
Spanning the United States, the United Kingdom, France, Germany, India and China, the EMC Data Science Study reveals and quantifies a rampant scarcity across the globe for the prerequisite skills necessary for a company to capitalize on the opportunities found at the intersection of Big Data and data analytics. Only one-third of companies are able to effectively use new data to assist their business decision-making, gain competitive advantage, drive productivity growth, yield innovation and reveal customer insights
Nike unveils its Materials Sustainability Index (MSI), which is the result of eight years research into the environmental sustainability of the materials it uses. To conduct research, the company has teamed up with software startup Earthster.
Currently, as Earthster is in beta testing, the MSI is only available to members of the Sustainable Apparel Coalition. Other brands that form the Sustainable Apparel Coalition that launched in January 2011 include Gap Inc, H&M, Levi Strauss, Marks & Spencer and Patagonia to name a few.
The latest index shows consumer confidence at its 10th lowest figure since it began in 1974. In fact, it is only the third occasion in its history that it has breached -32. On both previous occasions - June 2008 and March 1990 - consumer confidence was entering periods of sustained weakness and the UK economy was going into recession.
"At this point in time, consumers' outlook is becoming increasingly pessimistic about the UK’s general economic situation over the coming year. Additionally, the climate for major purchases has worsened, suggesting the government can’t rely on people spending their way out of the double-dip recession that is likely to be on the horizon.”
Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week.
The ‘Asia’s Top Digital Brands’ is an annual study that investigates the brands whose digital presence is strongest in the minds of consumers across Asia. Now in its fourth year, it is conducted in collaboration with Campaign Asia.
Since 2004, Australia performs its annual survey with TNS Sofres on relations between the French and the communication and the broader marketing world. The study provides an update on what the French think of advertising, brand, model consummatory. This year, Australia wanted to pick up the thread of a focus in 2008 on the French and the communication of men (and women) policies. Hot topic if any.
As expected, the French are not soft communication with issuers that are registered on the one hand, and policy, on the other. But the study goes further and analyzes the attitudes of the filter criteria that are crucial: the purchasing power of feeling and desire that was consuming. In a pessimistic period, the study raises the question of path to reclaim the heart of the French and bring a smile.
2011 is drawing to a close, and many sites such as Twitter and Facebook are introducing their top stories of the year. In the spirit, YouTube has released YouTube Rewind, a recap in YouTube videos of everything that happened in 2011.
article by sci-fi author Neal Stephenson, called Innovation Starvation, on what he sees as the death of true, large-scale, paradigm shift innovation and problem solving of the kind seen in previous, on the face of it...
Penetration reached 37.4%, an increase of 2.9 million or 1.24 points of percentage. Approximately 650k consumers switched from non-smart to smartphones every week during September Based on trailing average of six months’ growth, 50% penetration will be reached by end of September 2012, though the trend is for accelerated adoption (see chart below).
UK online advertising reaches £2.26 billion in first half of 2011.
A surge in FMCG advertising and a triple-digit increase in online video helped fuel a 13.5% like for like growth in UK internet advertising expenditure, and a half-year 2011 high of £2.26 billion.
The wider UK advertising sector experienced year on year growth of just 1.4% to £8.27 billion between January and June 2011. Internet spend has surpassed forecasts to reach a new market share of 27%, with a quarter of a billion pounds more spent on internet advertising in the first half of 2011 compared to the same period in 2010.
The figures, which exclude mobile advertising expenditure, are collated bi-annually by the Internet Advertising Bureau (IAB), the trade body for digital advertising, in conjunction with PwC and WARC.
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