Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week.
The ‘Asia’s Top Digital Brands’ is an annual study that investigates the brands whose digital presence is strongest in the minds of consumers across Asia. Now in its fourth year, it is conducted in collaboration with Campaign Asia.
Since 2004, Australia performs its annual survey with TNS Sofres on relations between the French and the communication and the broader marketing world. The study provides an update on what the French think of advertising, brand, model consummatory. This year, Australia wanted to pick up the thread of a focus in 2008 on the French and the communication of men (and women) policies. Hot topic if any.
As expected, the French are not soft communication with issuers that are registered on the one hand, and policy, on the other. But the study goes further and analyzes the attitudes of the filter criteria that are crucial: the purchasing power of feeling and desire that was consuming. In a pessimistic period, the study raises the question of path to reclaim the heart of the French and bring a smile.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and...
Engadget...It may not be a slick as Panasonic's dream-TV AR app, but at least Sony's keeping up with the competition. Live from the company's UK outfit is an online AR tool enabling you, dear reader, to visualize all sorts of boob tubes you can (and can't) afford. After printing, affixing and photographing a marker, prospective buyers can get a better sense of what sets fit in their humble abodes. Interested in giving it a go? Mosey on past the break for PR and a video, and then hop beyond the source link to begin your adventure.
UK online advertising reaches £2.26 billion in first half of 2011.
A surge in FMCG advertising and a triple-digit increase in online video helped fuel a 13.5% like for like growth in UK internet advertising expenditure, and a half-year 2011 high of £2.26 billion.
The wider UK advertising sector experienced year on year growth of just 1.4% to £8.27 billion between January and June 2011. Internet spend has surpassed forecasts to reach a new market share of 27%, with a quarter of a billion pounds more spent on internet advertising in the first half of 2011 compared to the same period in 2010.
The figures, which exclude mobile advertising expenditure, are collated bi-annually by the Internet Advertising Bureau (IAB), the trade body for digital advertising, in conjunction with PwC and WARC.
Global Research From Johnnie Walker Reveals a new Model for Measuring Success and Achievement - Over half (52%) of global citizens say success isn't just based on wealth - Two in five (42%) do not think material goods signify success - Death of the 'me' culture in the Western World - Community values still prevalent among the conspicuous consumption of the East
If you've ever used an app like Shazam to detect a song playing on the radio you're a long way toward knowing what the new IntoNow app can do. With just a few seconds of audio it can detect what you're watching, give you plenty of information about that content, then let you add it to your Netflix queue. You can go on to share what you're watching upon a plethora of social networks, even see what your friends are watching. It relies on a platform called SoundPrint, an accumulation of 266 years worth of content that is constantly growing, constantly indexing 130 channels in real-time. (Think of the punditry!) Check it out in the video below or just give it a download from the App Store. Right now it is iOS only, but we're told Android and other flavors are on the way.
In the future consumers will select those organisations who can demonstrate they known their customers well and who offer service levels which stand out. Organisations who fail to align their service to meet customers’ needs will risk losing...