"Trend forecasters = “lifestyle detectives” : men and women who spend their time detecting patterns or shifts in attitudes, mindsets, or lifestyle options that run against current thinking or how people normally behave, live, dress, and trade." -The Trend Forecaster's Handbook, by Martin Raymond
JapanConsuming is the premier source of market intelligence on retailing, distribution, and consumer goods markets in Japan, featuring free news updates on the web, a monthly report, and bespoke research services.
Edelkoort blurb: "Trend forecaster, curator, publisher and educator who constantly lives in the future. Studying the links between art, fashion, design and consumer culture, Edelkoort!s work has pioneered trend forecasting as a profession, providing design and lifestyle analysis for the world!s leading brands. Since 1992, her magazines (View on Colour, InView and Bloom) have been highly influential in the creative industries."