If you are not seriously thinking about how you can focus your business towards Chinese tourists then perhaps it is time to think again. In Europe in particular - an unprecedented boom in outbound tourism is taking place.
China and its increasingly mobile people are an opportunity for the travel industry today. In particular, travel brands in France, the UK and Italy should be getting to grips with how they can attract Chinese tourists. Why these three nations? Because in a new report from China Confidential, a Financial Times research service, these three countries are on the top of the list. “Our survey shows that the top three destinations China’s middle class want to travel to in the next 12 months are France, the UK and Italy,” says James Kynge,Head of FT China Confidential
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