Social-Local-Mobile by TraX
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Social-Local-Mobile by TraX
A collection of social mix, local products and mobile tools. insights, experiences and actions collected by http://traXapp.co
Curated by Jared Brick
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How to Use Instagram to Grow Your Company Followers

How to Use Instagram to Grow Your Company Followers | Social-Local-Mobile by TraX | Scoop.it
Simple and easy to use, Instagram is a mobile app for sharing photos and videos. There are over 200 million users and 57% of them access Instagram daily spending 257 minutes per month. In order to
Jared Brick's insight:

The reason we leverage #Instagram for our campaigns is not only the incredible growth and usage rates, but the ease of geo-tagging and sharing abilities! Grab your company name today!

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2014 year of sharing by traX

2014 year of sharing by traX | Social-Local-Mobile by TraX | Scoop.it
See the fireworks traX created by blogging on WordPress. Check out their 2014 annual report.
Jared Brick's insight:

Check out our epic year of sharing 177 posts total = almost 1 every other day... Wed. being our top day! #traXactions

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PayPal beats Apple to the punch, launches Pebble smartwatch app payments

PayPal beats Apple to the punch, launches Pebble smartwatch app payments | Social-Local-Mobile by TraX | Scoop.it
Apple's payment-enable smartwatch may still be months off, but PayPal is hoping to beat the Cupertino-based tech giant to the punch with watch-based payments at physical retailers. The payment comp...
Jared Brick's insight:

Paypal is hoping to gain firs to market status with their smart watch that does not need a phone to connect to!  The race is on... stay tuned!

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ShopRite Ends 5¢ Reusable Bag Rebate!

ShopRite Ends 5¢ Reusable Bag Rebate! | Social-Local-Mobile by TraX | Scoop.it

ShopRite has ended a 5-cent reusable bag rebate for its customers, citing about 315 million plastic bags kept out of landfills in the past seven years.

ShopRite's store-wide reusable bag rebate program began more than 20 years and it was one of the first of its kind in the Northeast, according to the company.

ShopRite offered its customers 5 cents for every reusable bag they used for their groceries.

The rebate ended Oct. 25. When it was established the supermarket's goal was to educate its customers about conservation and encourage them to reuse.

"It's clear that our customers truly understand the impact of reusing bags and our goal of education and encouragement has been met," spokeswoman Santina Stankevich wrote in an email on Nov. 4."We encourage our customers to continue to bring their reusable bags when shopping and also offer plastic bag recycling in every store."

Jared Brick's insight:

@Shoprite ends a long history of 5¢ rebate rewards for reusable bags that dominate the Northeast grocery stores. 

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Apple Pay Is Here...Why The Skeptics Have It Wrong!

Apple Pay Is Here...Why The Skeptics Have It Wrong! | Social-Local-Mobile by TraX | Scoop.it
Apple's mobile wallet Apple Pay goes live today with skeptics questioning the need and lots of misinformation running about. This deep dive will answer some of your most important questions about the new technology and explain why it really is the next big thing.
Jared Brick's insight:

Articles are flying out about the + and minuses of #Apple's new #PAY option at store retailers... only #iPhone6 users can test it out now! 

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USD Reusable Contest... Asks Students to Kill the Cup!

USD Reusable Contest... Asks Students to Kill the Cup! | Social-Local-Mobile by TraX | Scoop.it

Last week, Aromas used approximately 1,800 disposable paper coffee cups to supply students with their daily caffeine boost. Those cups translate into roughly 110 pounds of waste in a landfill, 450 pounds of carbon dioxide emissions and 450 gallons of water used during the manufacturing process.

University of San Diego’s Net Impact, the school’s chapter of a national non-profit aimed at sustainability in the business world, feels that that amount of cups is simply too much. The chapter has launched a month-long Kill the Cup campaign to reduce the amount of disposable coffee cups used on campus. During the month of October, students are offered incentives to bring their reusable coffee cups to USD.

Senior Taylor Kilpatrick, one of the presidents of Net Impact, believes the contest will give students the push they need to make a change.

“It’s probably the case for all college students, but we’re kind of lazy about actually making an effort to change our habits,” Kilpatrick said. “I think that’s probably a general human trait. I think that there is a lot of openness to change but not the initiative to do it.”

In an effort to get students involved, Net Ventures is offering participating students prizes furnished by the Kill the Cup contest. Students can submit daily pictures of themselves with a reusable coffee mug to KillTheCup.com, and are then entered into a pool of prizes. Prizes include weekly giveaways of Amazon gift cards, and one grand prize of a new iPad.

The Kill the Cup contest is two-pronged. First, the contest measures participation by the percentage of the campus population who submit pictures online. Second, the contest measures the actual impact by calculating the increase in reusable coffee mug use during the month. This is measured by the discount given to reusable mug users across campus coffee vendors. If USD’s Net Ventures comes out on top of other universities, they will be awarded $2,000 to continue sustainability efforts on campus.

Net Ventures is also personally offering even more perks for USD students who take part in the Kill the Cup contest. The group is providing free coffee on Mondays in October from 9 a.m. to 10 a.m. at Aromas to anyone using a reusable mug. Throughout the week, reusable mug users can also write their email address on their Aroma’s receipt and put it in a raffle bowl for weekly Campus Cash gift card prizes.

Kilpatrick thinks that all the prizes will work to excite students about sustainability. She said that the contest is especially important to USD because the coffee mugs used across campus are not recyclable.

“Basically no disposable coffee cups are recyclable because the inside has a wax lining,” Kilpatrick said. “That’s why Kill the Cup is entirely focused on coffee cups. Obviously recycling plastic water bottles and using reusable water bottles is important too, but you can recycle disposable bottles.”

Sophomore Lucy Meske, who was enjoying a hot tea at Aromas, was surprised to find out that the cup she was drinking from was not recyclable. She thinks the Kill the Cup contest could be a success for USD.

“I think as long as people have more knowledge about it,” Meske said. “It can’t hurt.”

USD is one of 10 schools taking part in Kill the Cup, the nation’s largest reusable cup contest. Other contestants include such large and respected universities as Boston University, New York University and Georgetown University. The contest is run by Social Ventures for Sustainability, a nonprofit that got its start at the University of California San Diego’s Rady School of Management. Co-founder and CEO Drew Beal said he was motivated to create the Kill the Cup contest after watching people’s wasteful actions.

“I used to work in an office, and everyday my coworkers would do the same thing: wake up, go to work and get coffee; and everyday in a disposable cup,” Beal said. “When I started studying consumer behavior in grad school, I realized that people needed better incentives to behave in environmentally friendly ways.”

Senior Brittany Becker, who is also a president of Net Impact, believes that the Kill the Cup incentives will help change the behaviors of consumers and USD students. Becker knows the habit of using throw-away coffee cups is a deep-rooted problem in the country.

“U.S. consumers throw away 50 billion paper cups a year,” Becker said. “That’s 12.5 billion pounds of CO2.”

Net Ventures hopes that the Kill the Cup campaign will inspire students to start a new trend that will spark additional sustainability efforts across the country.

Jared Brick's insight:

Kill the Cup campaigns are popping up around university campus's around the US! Check out what they are doing to reduce SUD cup waste. 

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10 Reasons Why User Generated Content Belongs On Your Site

10 Reasons Why User Generated Content Belongs On Your Site | Social-Local-Mobile by TraX | Scoop.it
Last week, we had the pleasure of hosting a webinar alongside guest speaker Moira Gregonis, Senior Marketing Manager at Urban Outfitters. During our discussion, we learned not only what inspired one of social’s most successful brands to bring user generated content onto their website, but also how leveraging fans’ images across their digital channels is impacting this multinational brand.


In case you missed it, you can find 10 key takeaways from our user generated content webinar with Urban Outfitters below. To review an updated and enhanced version of our presentation, scroll to the bottom and browse the deck in full.


1. Get your fans involved.


Your customers are artistic, creative, and proactive. Urban Outfitters knows this; they’re proud of this; and they’re smart about this. It’s why their marketing team makes a strong effort to bring their customers into the brand’s story, whether that means engaging with fans on social media or amplifying the images those fans take and tag by featuring them online.


2. Leverage the actions your fans are already taking.


Like many brands, Urban Outfitters noticed that engagement on platforms like Facebook was dwindling. At the same time, participation by way of UGC was on the rise. By keeping a close eye on the types of images their customers were submitting, as well as the comments those photos were receiving, they were able to build a social strategy that successfully tapped into existing fan behaviors.


3. Shower your customers with love.


Fans love to be recognized by their favorite brands. Showcasing their fans’ images within a dedicated online gallery is enabling Urban Outfitters to give customers the social recognition they both desire and deserve (think of it as a virtual “high five”).  


4. Spark user image submissions.


Since launching their online gallery of fan images (using Curalate’s Fanreel solution), Urban Outfitters has seen nearly a 95% lift in engagement with photos that contain the hashtag #urbanoutfitters. Moreover, UGC submissions have surged; Urban receives as many as 900 fan photos a week!


5. Revamp your ratings & reviews.


Today’s consumer doesn’t have the patience to read or write traditional text-based reviews. Taking a picture and adding a caption, on the other hand, makes sense in this fast-paced world. With Curalate’s Fanreel, Urban Outfitters is now able to capture reviews visually and bring them back on site, where they can be displayed publicly next to the products they represent.


6. Provide social proof that sells.


UGC is simple and effective. As Urban Outfitters discovered, real people taking pictures of your products in the real world can be even more impactful than a traditional ad campaign, driving a significant increase in conversions, time-on-site, and click-throughs to product pages.


7. All hail the “Shop It” button.


Adding a “Shop It” button to fans’ photos changed Urban Outfitters’ business in a major way, creating a new, clean channel of revenue with which to prove social ROI . UGC is now a powerful vehicle for sales for the brand.


8. Location, location, location.


Urban’s stores and fans span the country. To market to different regions, the brand maintains separate Instagram handles to communicate localized style inspiration to fans east and west, north and south. That way, they’re not talking bikinis to New Yorkers in December or puffy coats to Floridians – ever. On their website, this visual dialogue comes together in a singular, cohesive conversation led by the fans who love Urban’s style, no matter what city they call home.


9. Support individual business pillars.


In addition to distinct communities, Urban Outfitters has separate lines of products, and each one attracts a slightly different type of client. To support popular pillars of commerce, they’ve created three individual streams of user-generated images: one for home goods, one for music, and one for their coveted collection of clothing. By doing so, they can provide a custom experience that speaks to fans’ individual interests.


10. A dynamic tool for agile brands.


UGC thrives on your .com, but it doesn’t end there. The best social strategies are also flexible – something that Urban Outfitters knows and applies. A few tips for brands looking to augment their social strategy: Consider promoting hashtags in store to generate more UGC, and continually scan the industry for innovative tools such as our new Like2Buy solution, which enable brands to monetize the other side of the visual coin – the inspirational images you take.







Bringing User Generated Content into the Ecommerce Experience – Curalate Partner Webinar Series from Curalate.
Jared Brick's insight:

Learn the 10 steps to bringing UGC content onto your site... it just may be the future of marketing! ThX to @Curalate

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The Evolution of In-Store Photography

The Evolution of In-Store Photography | Social-Local-Mobile by TraX | Scoop.it

According to a recent report in AdWeek, 93% of millennials read product reviews prior to making a purchase. More importantly, they trust these reviews. At the same time, 63% are now completely unimpressed by traditional celebrity endorsements. The bottom line: to consumers, the voice of fellow consumers is what matters most.

Jared Brick's insight:

Thanks to @Chute for sharing their visual impact social campaigns as sourced content from real consumers taking photos in retail!

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Apple Watch + iPhone 6 take on plastic cards and mobile payments!

Apple Watch + iPhone 6 take on plastic cards and mobile payments! | Social-Local-Mobile by TraX | Scoop.it
The move by Apple Inc. into mobile payments will pose a stiff challenge for several well-funded local startups that offer technology for buying retail products using your smartphone.
Jared Brick's insight:

Apple #Watch with #Pay are #gamechangers for sure! We will be with you tagging and rewarding you along the new paths!  Stay tuned...

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Instagram introduces Hyperlapse, fast-forward video sharing!

Instagram introduces Hyperlapse, fast-forward video sharing! | Social-Local-Mobile by TraX | Scoop.it
Introducing Hyperlapse from Instagram Since launching nearly four years ago, it has always been a priority to bring the Instagram community simple yet powerful tools that let people capture moments...
Jared Brick's insight:

WOW... super excited to try this new video fast-forward feature from @Instagram #mobileapp #hyperlapse  #traXapp #traXrewards

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Why the ALS Ice Bucket Challenge is so Contagious?

Why the ALS Ice Bucket Challenge is so Contagious? | Social-Local-Mobile by TraX | Scoop.it
Why the ALS Ice Bucket Challenge is so Contagious! Learn the how Jonah Berger's STEPPS process to viral contagion is in full effect with this wildly popular new campaign to benefit ALS donations.
Jared Brick's insight:

You simply have to be impressed with the ALS Ice Bucket Challenge campaign growth... it is simply a viral hit!  

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How to Increase Your Instagram Engagement by 182%

How to Increase Your Instagram Engagement by 182% | Social-Local-Mobile by TraX | Scoop.it
You may know Instagram as the place for sharing selfies, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 tim
Jared Brick's insight:

Check out why we love INSTAGRAM for user engagement online!   Overall engagement is UP 182% with over 200M users! #traXactions

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This eco-friendly supermarket is using food waste to power its store - Greener Ideal

This eco-friendly supermarket is using food waste to power its store - Greener Ideal | Social-Local-Mobile by TraX | Scoop.it
When rotten food breaks down, it produces bio-methane gas, which is captured by the energy generator, and in turn used to power the supermarket.
Jared Brick's insight:

GO @Sainsburys for powering their stores with the waste of food! "When rotten food breaks down, it produces bio-methane gas, which is captured by the energy generator, and in turn used to power the supermarket!"

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Elon Musk's Life Visualized

Elon Musk's Life Visualized | Social-Local-Mobile by TraX | Scoop.it
Follow Elon Musk's life path visualized in an infographic to see how he founded SpaceX, Tesla and PayPal, and learned to build rockets and electric cars.
Jared Brick's insight:

A fantastically interesting set of circumstances for Elon Musk, he certainly breaks any molds! 

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Starbucks Drops Square App as Mobile-Payments

Starbucks Drops Square App as Mobile-Payments | Social-Local-Mobile by TraX | Scoop.it
Starbucks and Square, one-time partners in mobile payments, are going their separate ways in the ongoing battle for how to order and pay for items using smartphones.
Jared Brick's insight:

Starbucks downs Square Wallet, as the mobile payment battle ground shifts monthly now! Stay tuned. 

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Millennials: The True Cost of a Pumpkin Spice Latte!

Millennials: The True Cost of a Pumpkin Spice Latte! | Social-Local-Mobile by TraX | Scoop.it

Learn more about Millennials in this helpful infographic from Intuit, who spends most on coffee, what is the cost on an average week?

Jared Brick's insight:

Millennials spend most on coffee at Starbucks? But by how much and why, don't we all just brew it at home?

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LOHAS + Engaging Millennials - traX

LOHAS + Engaging Millennials - traX | Social-Local-Mobile by TraX | Scoop.it
Join us for this panel talk on 10/30/14, Jared Brick has added some insightful graphics and information for more in-depth research. Please contact us to learn more about how traX engages with his highly digital, mobile and savvy sect of the community!
Jared Brick's insight:
Join founding director, Jared Brick for Engaging Millennials on Thursday night 10/30 at 5:30pm at Hyatt Regency, Beverly Hills!
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Get Excited About will.i.am's New Smartwatch Tonight!

Get Excited About will.i.am's New Smartwatch Tonight! | Social-Local-Mobile by TraX | Scoop.it

Today is the big day for pop star turned tech entrepreneur will.i.am. He's finally unveiling his mysterious smartwatch, a new piece of wearable technology that he has been teasing for months. 

Last month, will.i.am spoke about the current generation of wearable technology, and he didn't exactly shower praise on the latest efforts from Apple and Samsung. Instead, he declared that they're "not the future."

So is will.i.am's new smartwatch the future? If it is, then the future of wearables looks incredibly bleak. Here's why.

The Launch Has Already Been Delayed By Four Months

will.i.am has been teasing his new wearable device for months, and the release date has kept slipping back. The first time we saw the device was in April, when will.i.am claimed that it would be released in July, after missing its planned June launch...

Jared Brick's insight:

We are watching Dreamforce tonight for the release of this new smart watch wearable! Stay tuned...

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Posting Frequently On Instagram Won't Cost Brands Followers, But Not Posting Might

Posting Frequently On Instagram Won't Cost Brands Followers, But Not Posting Might | Social-Local-Mobile by TraX | Scoop.it

"Instagram has become the platform of choice for some brands, who see far greater engagement there than on Facebook. But when should they post, and how often?


Thinking outside the 9 to 5 can help drive engagement among commuters, saysHayes Davis, CEO of social analytics firmUnion Metrics, which released a report on Instagram data Wednesday. "Anecdotally, we see evenings and mornings as more active," he told Fast Company. "In our white paper, we have a brand that we look at specifically that posts pretty much every day around 6 p.m. to capture that late-in-the-day crowd. They get a tremendous amount of engagement from the time they post through some of the early morning hours."


Davis said one of the most surprising findings from the report is that Instagram posts have staying power. "A lot of people consider Instagram to be somewhat Twitter-like in the way people interact. You post and get immediate interaction," he said. "We found it's a little more evergreen than that." Analyzing data pulled from Instagram's API, the firm found the median brand post receives 90% of its activity--likes and comments--within 10 hours of its posting, and the last 10% stretches "over a fairly long period of time."

Posting frequently to the social photo app hasn't deterred consumers from following and engaging with brands. "Frequency of posting doesn't seem to have much, if any, engagement on posts," Davis said. Brands on average post 1.5 times a day, though he said some share up to 20 photos a day during special events.


"Actually not posting does seem to have a bit of detrimental impact on follower counts," he continued, pointing to the inactive accounts of TV shows during the off season. "It does seem that on Instagram, users are actively pruning the people they follow. A continued cadence of posts seems to be a good idea in terms of follower growth."

Jared Brick's insight:

"the median brand post receives 90% of its activity--likes and comments--within 10 hours of its posting, and the last 10% stretches "over a fairly long period of time."

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VOTE for traX on Chase Mission Main Street Grants $150k!

VOTE for traX on Chase Mission Main Street Grants $150k! | Social-Local-Mobile by TraX | Scoop.it
Vote for traX at https://www.missionmainstreetgrants.com/business/detail/25873 - Chase's $3M Mission Main Street Grants program for Small Business is in full swing! Apply or vote today! Learn more here: www.missionmainstreetgrants.com
Jared Brick's insight:

VOTE + Share for traX on the Chase Mission Main St. grant so we can get the app into your hands! We need 250 votes to be considered. Thank you.

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Referrals Work with Extole Marketing

Referrals Work with Extole Marketing | Social-Local-Mobile by TraX | Scoop.it
Companies always need more customers, Extole gets you more ! Marketers check out extole.com Extole Process1- Capture "the moment", ASK lifecycle, can't buy the anticipation, open the box! Where are they happening, - thank you end of process- open box refer ppl- link 2- offer incentive, reciprocity- costs nothing, expectations it works, pay it forward, coupons, affiliates, quid pro quo, Dropbox- gives more HD spaceShare a link or a code (2 forms)3- Control = measurement Knowledge AnalyticsAwareness advocacy channels, click through of sharing how many doing itThen, received friend funnel, how may open and conversion rates
Jared Brick's insight:
Check out the Extole marketing referral process!
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Emirates Upcycles Vinyl Billboard into Reusable Shopping Bags!

Emirates Upcycles Vinyl Billboard into Reusable Shopping Bags! | Social-Local-Mobile by TraX | Scoop.it
In a move to recycle and create brand advocacy, airline company Emirates has transformed a large out-of-home banner into shopping bags....
Jared Brick's insight:

Great move @Emirates Airline: 1 massive billboard created 300 heavy-duty vinyl reusable bags! #reUseRocks #traXbags

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Scientific Guide to Hashtags: How Many, Which Ones, and Where? Finally...

Scientific Guide to Hashtags: How Many, Which Ones, and Where? Finally... | Social-Local-Mobile by TraX | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
Jared Brick's insight:

TraX utilizes hashtags for our rewards campaigns... can you guess the ideal number of Instagram tags to use... it is more than___!

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Reusable shopping bags pop up ‘in holiday selfies’ -

Reusable shopping bags pop up ‘in holiday selfies’ - | Social-Local-Mobile by TraX | Scoop.it

They have helped reinforce the message that Cookstown is the Retail Capital of Mid Ulster, and now the famous reusable shopping bags have gone global.


Several images of the Cookstown shopping bags in various locations have appeared on social media.

One of the bags is photographed with the stunning Alps in the background.

Another photograph, shows a holiday maker proudly carrying his Cookstown bag through Dubai airport. Since they were launched last year, the shopping bags have proved to be a major success.

Speaking to the Mail, a council source said they were delighted to see the bag showcasing the town in other countries.

“It is great to see how much people use these bags, and now they are even taking them on holidays. Not only have they reduced the need for plastic bags, they are also showcasing Cookstown as a fantastic place to shop.”

Jared Brick's insight:

Reusable bag selfies... YUP, see how shoppers are taking their bag photos even when traveling abroad, flat stanley is jealous! #traXactions @traXactions #Eco2020 

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US Credit Cards are changing... learn about EMV!

US Credit Cards are changing... learn about EMV! | Social-Local-Mobile by TraX | Scoop.it
The Official Square Blog is a place for sellers to find valuable tips and insights for running their business, learn from one another's challenges and successes, and stay up on all things Square.
Jared Brick's insight:

In October of 2015, most US retail cash registers will need to have EMV readers!  Learn more about this coming switch!

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