Last week, travel industry loyalty program software provider ezRez Software acquired San Francisco-based startup Topquest. That would be of little interest, except that the acquisition means the use of social media now translates into points on travel rewards programs from airlines and hotel chains.
“Topguest enables members of leading travel loyalty programs…to earn reward points for geo-located check-ins via their mobile devices. Powering direct links to Facebook, Foursquare, Instagram and Twitter, Topguest helps travelers build their reward balances and receive exclusive offers and bonuses for simply using some of these popular social services,”
Virgin America awards 25 Elevate points for sharing a location or a photo at a Virgin America airport terminal, baggage claim, or other venue. Hilton’s HHonors program gives an allotment of 50 points to hotel guests who share their location or a photo at Hampton® or DoubleTree by Hilton™ hotels.
InterContinental Hotels Group, the luxury hotel chain, has spent the last five and half years creating a technology platform for its business that helps it span multiple brands, cultures and continents, according to Tom Conophy, EVP and CIO of the...
IT probably seemed like a great idea in the marketing meeting. But a social media campaign in the midst of a bitter industrial battle spilling over to thousands of angry passengers has backfired for Qantas.