This PwC publication examines the state of the hotels industry in Europe against a backdrop of a region that has taken an economic pounding but is seeing clear evidence of economic recovery and returning confidence.
In tourist towns worldwide, visitors are greeted with racks of brochures promoting everything from tours and museums to restaurants and hotels. But in the world of computers, smartphones and tablets, a new interactive visitor kiosk developed in South Carolina and deployed as far away as New York City might make such brochures a thing of the past.
Global travel booking trends - travel agencies versus internet.,Latest News
Mike Spencer's insight:
ITB Berlin and IPK International have analysed global booking trends and found that in Western Europe travel agencies are becoming less important. Their findings show that Great Britain is the league leader for internet bookings, with Germany positioning mid-table.